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Buddhist Public Relations Model for Thai Community Development: Theoretical and Practical Implications
Unformatted Document Text:  Buddhist Public Relations - ICA-15-11634 37 Grunig, J., & Hunt, T. (1984). Managing public relations. New York: Holt, Rinehart, & Winston. Grunig, J., & Grunig, L. (1992). Models of public relations excellence. In J. Grunig (Ed.), Excellence in public relations and communication management (pp. 285-325). Hillsdale, NJ: Lawrence Erlbaum Associates. Heath, R. (1999, November). Rhetorical enactment: Building a holistic sense of the organization as enactor of relationships. Paper presented to the Public Relations Division of the National Communication Association, Chicago, IL. Hanpongpandh, P. (2000a, August). Integrated relationship management as a reforming paradigm of Thai corporations during the post-crisis: The case study and the [Re]construction of social values. Paper presented to the Public Relations Division of the Association for Education in Journalism and Mass Communication (AEJMC), Phoenix, AZ. Hanpongpandh, P. (2000b, June). Toward relationship management integration concept: Building cooperative relationships in the global business market. Paper presented to Public Relations Division of the International Communication Association, Acapulco, Mexico. Hanpongpandh, P. (2002a, May). Conceptualizing relational integration and Buddhist public relations: Critical and cultural perspectives of community development in Thailand. Paper presented to the Public Relations Division of the International Communication Association, Seoul, Korea. Hanpongpandh, P. (2002b, March). Linking morality and spirituality to community enterprise success: A need for local network and state-civic collaborative alliances. Paper presented to Communication Sciences Division of the Fifth International, Interdisciplinary Public Relations Research Conference, Miami, FL. Hayles, M. (1982). Science or society: The politics of the work of scientists. London: Pan Books. Himmelman, A. (1996). On the theory and practice of transformational collaboration: from social service to social justice. In C. Huxham (Ed.), Creating collaborative advantage (pp. 19-43). Thousand Oaks, CA: Sage Publication. Holtzhausen, D. (2000). Postmodern values in public relations. Journal of Public Relations Research 12(1), 93-114. Holtzhausen, D., & Voto, R. (2002). Resistance from the margins: The postmodern public relations practitioners as organizational activist. Journal of Public Relations Research, 14(1), 57-82. Karlberg, M. (1996). “Remembering the public in public relations research: From

Authors: Hanpongpandh, Peeraya.
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Buddhist Public Relations - ICA-15-11634
37

Grunig, J., & Hunt, T. (1984). Managing public relations. New York: Holt,
Rinehart, & Winston.

Grunig, J., & Grunig, L. (1992). Models of public relations excellence. In J. Grunig
(Ed.), Excellence in public relations and communication management (pp.
285-325). Hillsdale, NJ: Lawrence Erlbaum Associates.

Heath, R. (1999, November). Rhetorical enactment: Building a holistic sense of the
organization as enactor of relationships. Paper presented to the Public
Relations Division of the National Communication Association, Chicago, IL.

Hanpongpandh, P. (2000a, August). Integrated relationship management as a
reforming paradigm of Thai corporations during the post-crisis: The case
study and the [Re]construction of social values.
Paper presented to the Public
Relations Division of the Association for Education in Journalism and Mass
Communication (AEJMC), Phoenix, AZ.

Hanpongpandh, P. (2000b, June). Toward relationship management integration
concept: Building cooperative relationships in the global business market.
Paper presented to Public Relations Division of the International
Communication Association, Acapulco, Mexico.
Hanpongpandh, P. (2002a, May). Conceptualizing relational integration and
Buddhist public relations: Critical and cultural perspectives of community
development in Thailand.
Paper presented to the Public Relations Division of
the International Communication Association, Seoul, Korea.

Hanpongpandh, P. (2002b, March). Linking morality and spirituality to community
enterprise success: A need for local network and state-civic collaborative
alliances.
Paper presented to Communication Sciences Division of the Fifth
International, Interdisciplinary Public Relations Research Conference, Miami,
FL.
Hayles, M. (1982). Science or society: The politics of the work of scientists. London:
Pan Books.

Himmelman, A. (1996). On the theory and practice of transformational collaboration:
from social service to social justice. In C. Huxham (Ed.), Creating
collaborative advantage (pp. 19-43).
Thousand Oaks, CA: Sage Publication.

Holtzhausen, D. (2000). Postmodern values in public relations. Journal of Public
Relations Research 12(1), 93-114.

Holtzhausen, D., & Voto, R. (2002). Resistance from the margins: The postmodern
public relations practitioners as organizational activist. Journal of Public
Relations Research, 14
(1), 57-82.
Karlberg, M. (1996). “Remembering the public in public relations research: From


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