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Buddhist Public Relations Model for Thai Community Development: Theoretical and Practical Implications
Unformatted Document Text:  Buddhist Public Relations - ICA-15-11634 38 theoretical to operational symmetry.” Journal of Public Relations Research, 8(4), 263-278. Kruckeberg, D., & Starck, K. (1988). Public relations and community. New York: Praeger. Ledingham, J., & Bruning, S. (2000). Introduction: Background and current trends in the study of relationship management. In J. Ledingham & S. Bruning (Eds.), Public relations as relationship management: A relational approach to the study and practice of public relations (pp. xi-xvii). Mahwah, NJ: Lawrence Erlbaum Associates. Martinson, D. (2001). Teaching public relations students to place public interest before client/management concern. PRUpdate, 36(1), 1-2. McKie, D. (2001). Updating public relations: New science, research paradigms, and uneven developments. In R. Heath (Ed.), Handbook of public relations (pp. 75-91). Thousand Oaks, CA: Sage Publications, Inc. Miles, M. & Huberman, A. (1994). Qualitative Data Analysis. Thousand Oaks, CA: Sage Publications. Montgomery, B., & Baxter, L. (1998). Dialogism and relational dialectics. In B. Montgomery & L. Baxter (Eds.), Dialectical approaches to studying personal relationships (pp. 155-184). Mawah, NJ: Lawrence Erlbaum Associates. Murphy, P. (1999). Symmetry, contingency, complexity: Accommodating uncertainty in public relations theory. Paper presented to Public Relations Division at the National Communication Association Conference, Chicago, IL. Oakley, P. et al. (1991). Projects with people: The practice of participation in rural development. Geneva, Switzerland: International Labour Office. Oja, S., & Smulyan, L. (1989). Collaborative Action Research: A developmental approach. (Social Research and Educational Studies Series, 7). London: Falmer. Payutto, P (1995). Buddhadhamma: Natural laws and values for life (G. Olson, Trans.). New York: State University of New York Press. Reason, P. (1994). Inquiry and alienation. In P. Reason (Ed.), Participation in human inquiry (pp. 9-15). Thousand Oaks, CA: Sage Publications. Reason, P. & Heron, J. (1995). Co-operative inquiry. In J. Smith, R. Harre, & L. Langenhove (Eds.), Rethinking Psychology: Volume 2: Evolving methods. Thousand Oaks, CA: Sage Publication. Rothenbuhler, E. (2001). Revising Communication Research for Working on Community. In G. Shepherd & E.W. Rothenbuhler (Eds.), Communication and Community (pp. 159-180). Mahwah, NJ: Lawrence Erlbaum Associates.

Authors: Hanpongpandh, Peeraya.
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Buddhist Public Relations - ICA-15-11634
38
theoretical to operational symmetry.” Journal of Public Relations Research,
8
(4), 263-278.
Kruckeberg, D., & Starck, K. (1988). Public relations and community. New York:
Praeger.

Ledingham, J., & Bruning, S. (2000). Introduction: Background and current trends in
the study of relationship management. In J. Ledingham & S. Bruning (Eds.),
Public relations as relationship management: A relational approach to the
study and practice of public relations
(pp. xi-xvii). Mahwah, NJ: Lawrence
Erlbaum Associates.

Martinson, D. (2001). Teaching public relations students to place public
interest before client/management concern. PRUpdate, 36(1), 1-2.

McKie, D. (2001). Updating public relations: New science, research paradigms,
and uneven developments. In R. Heath (Ed.), Handbook of public relations
(pp. 75-91). Thousand Oaks, CA: Sage Publications, Inc.

Miles, M. & Huberman, A. (1994). Qualitative Data Analysis. Thousand Oaks, CA:
Sage Publications.

Montgomery, B., & Baxter, L. (1998). Dialogism and relational dialectics. In B.
Montgomery & L. Baxter (Eds.), Dialectical approaches to studying personal
relationships
(pp. 155-184). Mawah, NJ: Lawrence Erlbaum Associates.
Murphy, P. (1999). Symmetry, contingency, complexity: Accommodating uncertainty
in public relations theory. Paper presented to Public Relations Division at the
National Communication Association Conference, Chicago, IL.
Oakley, P. et al. (1991). Projects with people: The practice of participation in rural
development. Geneva, Switzerland: International Labour Office.

Oja, S., & Smulyan, L. (1989). Collaborative Action Research: A developmental
approach. (Social Research and Educational Studies Series, 7). London:
Falmer.
Payutto, P (1995). Buddhadhamma: Natural laws and values for life (G. Olson,
Trans.). New York: State University of New York Press.
Reason, P. (1994). Inquiry and alienation. In P. Reason (Ed.), Participation in
human inquiry (pp. 9-15). Thousand Oaks, CA: Sage Publications.

Reason, P. & Heron, J. (1995). Co-operative inquiry. In J. Smith, R. Harre, & L.
Langenhove (Eds.), Rethinking Psychology: Volume 2: Evolving methods.
Thousand Oaks, CA: Sage Publication.

Rothenbuhler, E. (2001). Revising Communication Research for Working on
Community. In G. Shepherd & E.W. Rothenbuhler (Eds.), Communication
and Community
(pp. 159-180). Mahwah, NJ: Lawrence Erlbaum Associates.


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