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Buddhist Public Relations Model for Thai Community Development: Theoretical and Practical Implications
Unformatted Document Text:  Buddhist Public Relations - ICA-15-11634 39 Servaes, J. (1996). Participatory communication research with new social movements: A realistic utopia. In J. Servaes, T. Jacobson, & S. White (Eds.), Participatory communication for social change (pp. 82-108). Thousand Oaks, CA: Sage Publications Inc. Sriariya, Y. (1999). Poom panya buranagarn [Buranagarn wisdom]. Bangkok: Amarin Book Publishing. Starck, K., & Kruckeberg, D. (2001). Public relations and community: A reconstructed theory revisited. In R. Heath (Ed.), Handbook of public relations (pp. 51-59). Thousand Oaks, CA: Sage Publications. Steeves, H. (2001). Liberation, feminism, and development communication. Communication Theory, 11(4), 397-414. Tomer, J.F. (1999). The human firm: A socio-economic analysis of its behavior and potential in a new economic age. New York: Routledge. Vidich, A., & Lyman, S. (1998). Qualitative methods: Their history in sociology and anthropology, In N Denzin and Lincoln, The landscape of qualitative research: Theories and issues, (pp. 41-85) California: SAGE Publications. Wasi, P. (1998a). Setthakij Chumchol: Tang lurk puer tang rod sang kom [Community Enterprise: An Alternative for Thai Society]. Bangkok: Amarin Printing Publication. Wendt, R. (2001). The paradox of empowerment: Suspended power and the possibility of resistance. London: Praeger. Williams, J. (1998). Lyotard: Towards a postmodern philosophy. Malden, MA: Blackwell.

Authors: Hanpongpandh, Peeraya.
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Buddhist Public Relations - ICA-15-11634
39

Servaes, J. (1996). Participatory communication research with new social
movements: A realistic utopia. In J. Servaes, T. Jacobson, & S. White (Eds.),
Participatory communication for social change (pp. 82-108). Thousand Oaks,
CA: Sage Publications Inc.

Sriariya, Y. (1999). Poom panya buranagarn [Buranagarn wisdom]. Bangkok:
Amarin Book Publishing.

Starck, K., & Kruckeberg, D. (2001). Public relations and community: A
reconstructed theory revisited. In R. Heath (Ed.), Handbook of public
relations
(pp. 51-59). Thousand Oaks, CA: Sage Publications.
Steeves, H. (2001). Liberation, feminism, and development communication.
Communication Theory, 11(4), 397-414.

Tomer, J.F. (1999). The human firm: A socio-economic analysis of its behavior and
potential in a new economic age. New York: Routledge.

Vidich, A., & Lyman, S. (1998). Qualitative methods: Their history in sociology and
anthropology, In N Denzin and Lincoln, The landscape of qualitative
research: Theories and issues,
(pp. 41-85) California: SAGE Publications.
Wasi, P. (1998a). Setthakij Chumchol: Tang lurk puer tang rod sang kom
[Community Enterprise: An Alternative for Thai Society]. Bangkok: Amarin
Printing Publication.
Wendt, R. (2001). The paradox of empowerment: Suspended power and the
possibility of resistance. London: Praeger.

Williams, J. (1998). Lyotard: Towards a postmodern philosophy. Malden, MA:
Blackwell.


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