All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Buddhist Public Relations Model for Thai Community Development: Theoretical and Practical Implications
Unformatted Document Text:  Buddhist Public Relations - ICA-15-11634 9 critical concern brought to bear in today’s society is how the relationship- and community- building notion can fit into disparate cultures, together with their corresponding political and economic systems. While the new paradigm for the 21st Century shifts to where community development theory requires a multi-disciplinary approach, I perceive the Buddhism-based buranagarn framework to be in accord with the norms, values, and beliefs of a predominantly Buddhist society like Thailand. From the synthesis of a critical qualitative perspective with relational Buddhist values, the term “relational integration” is coined as an alternative framework that involves the development of people by people and for people, which takes into account all dimensions important to them. The relational integration framework explicitly brings the concept of the “dynamics of interrelated social factors,” such as power relations, political economic systems, sociocultural justification, and the business-government-civil society engagement, toward the study of a more everyday perspective, a two-way, negotiated, and multi-sensory interaction. The relational integration framework, as offered here, is a holistic and dynamic process, rather than a project basis. Buddhist Public Relations: Theoretical Reflection From the Buddhist interpretive perspective, it is suggested that to change the fundamental view of mainstream public relations, we must change the way we measure public relations outcomes. Mainstream public relations measures progress by financial and economic outcomes; most public relations programs, then, have been governed by money-making motives. It is proposed that the relational integration will open up the space for a true societal justification for public relations (Martinson, 2001), particularly when public relations practitioners accept their responsibility for encouraging the voices of disadvantaged groups, the poor, and powerless group. In

Authors: Hanpongpandh, Peeraya.
first   previous   Page 9 of 39   next   last



background image
Buddhist Public Relations - ICA-15-11634
9
critical concern brought to bear in today’s society is how the relationship- and
community- building notion can fit into disparate cultures, together with their
corresponding political and economic systems. While the new paradigm for the 21st
Century shifts to where community development theory requires a multi-disciplinary
approach, I perceive the Buddhism-based buranagarn framework to be in accord with
the norms, values, and beliefs of a predominantly Buddhist society like Thailand.
From the synthesis of a critical qualitative perspective with relational Buddhist
values, the term “relational integration” is coined as an alternative framework that
involves the development of people by people and for people, which takes into
account all dimensions important to them. The relational integration framework
explicitly brings the concept of the “dynamics of interrelated social factors,” such as
power relations, political economic systems, sociocultural justification, and the
business-government-civil society engagement, toward the study of a more everyday
perspective, a two-way, negotiated, and multi-sensory interaction. The relational
integration framework, as offered here, is a holistic and dynamic process, rather than a
project basis.
Buddhist Public Relations: Theoretical Reflection
From the Buddhist interpretive perspective, it is suggested that to change the
fundamental view of mainstream public relations, we must change the way we
measure public relations outcomes. Mainstream public relations measures progress
by financial and economic outcomes; most public relations programs, then, have been
governed by money-making motives. It is proposed that the relational integration will
open up the space for a true societal justification for public relations (Martinson,
2001), particularly when public relations practitioners accept their responsibility for
encouraging the voices of disadvantaged groups, the poor, and powerless group. In


Convention
All Academic Convention makes running your annual conference simple and cost effective. It is your online solution for abstract management, peer review, and scheduling for your annual meeting or convention.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 9 of 39   next   last

©2012 All Academic, Inc.