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A Working Theory of Cross-National Conflict Shifting as an International Public Relations Dynamic
Unformatted Document Text:  Cross-National Conflict Shifting 23 In-depth case studies are needed for this working theory to take hold. The close analysis of the behavior of the main parties involved in a cross-national conflict shifting (i.e., transnational corporations, transnational public relations firms, national government agencies, global media and international news agencies) would assist to refine and expand the propositions presented in this paper and guide qualitative and quantitative research to reject or support those hypothetical statements. References Apology Related to French Fry Litigation Settlement. 2000, June 1. Retrieved November 1, 2002, from http://www.mcdonalds.com/countries/usa/whatsnew/pressrelease/2002/06012002/index.html . Associated Press. (2002, August 10). Women block Chevron and Shell offices in Nigeria. The New York Times, p.A4. Bartlett, C.A., & Ghoshal, S. (1989). Managing across borders: The transnational solution. Boston, MA: Harvard Business School Press. Berg, N., & Holtbrügge, D. (2001). Public affairs management activities of German multinational corporations in India. Journal of Business Ethics, 30, 105-119. Campus and community activists. Global Exchange. Retrieved September 15, 2002, from http://www.globalexchange.org/economy/coffee/activists/html . Cernea, M.M. (1995, March). Social integration and population displacement: the contribution of social sciences. International Social Sciences Journal, 47(1), 91-112. Cesaria, R. (2000). Organizational communication issues in Italian multinational corporations. Management Communication Quarterly, 14(1), 161-172.

Authors: Molleda, Juan. and Quinn, Candace.
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Cross-National Conflict Shifting
23
In-depth case studies are needed for this working theory to take hold. The close analysis
of the behavior of the main parties involved in a cross-national conflict shifting (i.e.,
transnational corporations, transnational public relations firms, national government agencies,
global media and international news agencies) would assist to refine and expand the propositions
presented in this paper and guide qualitative and quantitative research to reject or support those
hypothetical statements.
References
Apology Related to French Fry Litigation Settlement. 2000, June 1. Retrieved November 1,
2002, from
http://www.mcdonalds.com/countries/usa/whatsnew/pressrelease/2002/06012002/index.html
.
Associated Press. (2002, August 10). Women block Chevron and Shell offices in Nigeria. The
New York Times, p.A4.
Bartlett, C.A., & Ghoshal, S. (1989). Managing across borders: The transnational solution.
Boston, MA: Harvard Business School Press.
Berg, N., & Holtbrügge, D. (2001). Public affairs management activities of German
multinational corporations in India. Journal of Business Ethics, 30, 105-119.
Campus and community activists. Global Exchange. Retrieved September 15, 2002, from
http://www.globalexchange.org/economy/coffee/activists/html
.
Cernea, M.M. (1995, March). Social integration and population displacement: the contribution of
social sciences. International Social Sciences Journal, 47(1), 91-112.
Cesaria, R. (2000). Organizational communication issues in Italian multinational corporations.
Management Communication Quarterly, 14(1), 161-172.


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