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A Working Theory of Cross-National Conflict Shifting as an International Public Relations Dynamic
Unformatted Document Text:  Cross-National Conflict Shifting 26 James, D. (2001, 8 October). Socially responsible investors will attend Procter & Gamble shareholder meeting to demand that Folgers guarantees a living wage for families harvesting its coffee beans. Global Exchange. Retrieved September 15, 2002, from http://www.globalexchange.org/economy/coffee/news2001/gx100801.html . Karp, J. (2002, January 15). Smoking offensive: Brazil’s strict measures open unlikely front in war on cigarettes—High-powered activists get tobacco-growing nation to clamp down on ads—warning: premature babies. The Wall Street Journal, p. A1. Lemos, M. (2001, December 3). Coffee selling for beans: Farmers seen as victims: Warehouses full as production up in Brazil, Vietnam. National Post, FP8. Lim, J.S. (2002). An optimizing model for MNCs’ effective international public relations in the integration-responsiveness (I-R) grid. Paper presented at the 52 nd Annual Conference of the International Communication Association, Seoul, South Korea. Lingle, T. (2002, 24 July). Statement of Ted Lingle executive director of the specialty coffee association of America. Capitol Hill Hearing Testimony. Retrieved September 3, 2002, from LexisNexis database. Manheim, J.B. (2001). The death of a thousand cuts; Corporate campaigns and the attack on the corporation. Mahwah, NJ: Lawrence Erlbaum Associates. Maloy, T.K. (2002, February 26). Starbucks to debut stores in Mexico City. United Press International. Retrieved March 27, 2002 from http://web.lexis-nexis.com/universe/document? Martinez, J.I., & Jarillo, J.C. (1989). The evolution of research on coordination mechanisms in multinational corporations. Journal of International Business Studies, 20, 489-514. Molleda, J.C., & Connolly-Ahern, C. (2002, August). Cross-national conflict shifting: Conceptualization and expansion in an international public relations context. Paper presented

Authors: Molleda, Juan. and Quinn, Candace.
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Cross-National Conflict Shifting
26
James, D. (2001, 8 October). Socially responsible investors will attend Procter & Gamble
shareholder meeting to demand that Folgers guarantees a living wage for families harvesting
its coffee beans. Global Exchange. Retrieved September 15, 2002, from
http://www.globalexchange.org/economy/coffee/news2001/gx100801.html
.
Karp, J. (2002, January 15). Smoking offensive: Brazil’s strict measures open unlikely front in
war on cigarettes—High-powered activists get tobacco-growing nation to clamp down on
ads—warning: premature babies. The Wall Street Journal, p. A1.
Lemos, M. (2001, December 3). Coffee selling for beans: Farmers seen as victims: Warehouses
full as production up in Brazil, Vietnam. National Post, FP8.
Lim, J.S. (2002). An optimizing model for MNCs’ effective international public relations in the
integration-responsiveness (I-R) grid. Paper presented at the 52
nd
Annual Conference of the
International Communication Association, Seoul, South Korea.
Lingle, T. (2002, 24 July). Statement of Ted Lingle executive director of the specialty coffee
association of America. Capitol Hill Hearing Testimony. Retrieved September 3, 2002, from
LexisNexis database.
Manheim, J.B. (2001). The death of a thousand cuts; Corporate campaigns and the attack on the
corporation. Mahwah, NJ: Lawrence Erlbaum Associates.
Maloy, T.K. (2002, February 26). Starbucks to debut stores in Mexico City. United Press
International. Retrieved March 27, 2002 from http://web.lexis-nexis.com/universe/document?
Martinez, J.I., & Jarillo, J.C. (1989). The evolution of research on coordination mechanisms in
multinational corporations. Journal of International Business Studies, 20, 489-514.
Molleda, J.C., & Connolly-Ahern, C. (2002, August). Cross-national conflict shifting:
Conceptualization and expansion in an international public relations context. Paper presented


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