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A Working Theory of Cross-National Conflict Shifting as an International Public Relations Dynamic
Unformatted Document Text:  Cross-National Conflict Shifting 28 Starbucks agrees to sell fair trade coffee. (May 2000). Central America/Mexico Report. Retrieved September 23, 2002, from http://www.rtfcam.org/report/volume_20/No_2/article_6.htm . Taylor, M. (2000). Cultural variance as a challenge to global public relations: A case study of the Coca-Cola scare in Europe. Public Relations Review, 16, 277-293. Wakefield, R.I. (2001). Effective public relations in the multinational organization. In R.L. Heath & G. Vasquez (Eds.), Handbook of Public Relations (pp. 639-647). Thousand Oaks, CA: Sage. Welge, M.K., & Holtbrügge, D. (2001). Internationales management (2 nd ed.) [International management]. Germany: Verlag Moderne Industrie. Welge, M.K., & Holtbrügge, D. (1998). Internationales management (1st ed.) [International management]. Germany: Verlag Moderne Industrie. What’s that in your coffee? Misery in your cup! Oxfam launches int’l campaign to rescue millions of desperate coffee farming families. (2002, 18 September). U.S. Newswire. Retrieved September 21, 2002, from LexisNexis databse. Wood, D.J. (1991). Corporate social performance revisited. Academy of Management Review, 15(4), 691-718. Wyss, J. (2001, October). Pipeline through paradise; eco-opposition threatens Ecuador’s prize oil project. Latin Trade, 66-67.

Authors: Molleda, Juan. and Quinn, Candace.
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Cross-National Conflict Shifting
28
Starbucks agrees to sell fair trade coffee. (May 2000). Central America/Mexico Report.
Retrieved September 23, 2002, from
http://www.rtfcam.org/report/volume_20/No_2/article_6.htm
.
Taylor, M. (2000). Cultural variance as a challenge to global public relations: A case study of the
Coca-Cola scare in Europe. Public Relations Review, 16, 277-293.
Wakefield, R.I. (2001). Effective public relations in the multinational organization. In R.L.
Heath & G. Vasquez (Eds.), Handbook of Public Relations (pp. 639-647). Thousand Oaks,
CA: Sage.
Welge, M.K., & Holtbrügge, D. (2001). Internationales management (2
nd
ed.) [International
management]. Germany: Verlag Moderne Industrie.
Welge, M.K., & Holtbrügge, D. (1998). Internationales management (1st ed.) [International
management]. Germany: Verlag Moderne Industrie.
What’s that in your coffee? Misery in your cup! Oxfam launches int’l campaign to rescue
millions of desperate coffee farming families. (2002, 18 September). U.S. Newswire. Retrieved
September 21, 2002, from LexisNexis databse.
Wood, D.J. (1991). Corporate social performance revisited. Academy of Management Review,
15(4), 691-718.
Wyss, J. (2001, October). Pipeline through paradise; eco-opposition threatens Ecuador’s prize oil
project. Latin Trade, 66-67.


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