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A Frog in a Well: People's Daily and its Geographic Landscape
Unformatted Document Text:  ICA-2-10365 A frog in a well: People’s Daily and its Geographic Landscape 10 People’s Daily has been identified as one of the most important opinion leader. Its commentary is mandatory to be republished by lower level media outlets or even rebroadcast by other central media outlets such as CCTV. Third, and more importantly, despite systematic studies on China Central Television (Chang, T.K.2000) and Xinhua News Agency (Elliott, C. W 2000), People’s Daily construct of its world landscape has never been systematically examined in recent years. A few studies on People’s Daily either focused on individual events (Wang, G. 1984) or its coverage on particular a country or region (Edelstein, A.D. and Liu,A.P.L 1964; Lee, C.C. 1981; Sun, W.1995). The whole picture of the People’s Daily outlook on the international news sector is still left blank by academic research. Framework I: Agenda-setting and Zero-Sum Principle Two frameworks serve as this study’s theoretical foundation: Zero-sum theory of Agenda Setting, Part-journalism and value-loaded news. As early as 1922, Walter Lippman suggested that media constructed a reality through a number of gate-keeping mechanisms and mapped out “the picture in our head”(Lippman,1922). The idea of news as a form of social knowledge has long been recognized (Park 1955). Researchers took this step further by empirically testing the agenda-setting hypothesis. Agenda-setting research suggests mass media is capable of telling the public what to think about “by transferring the salience of issues and events to the public” (McCombs, M. & Shaw, D., 1972). This stunning function of media in constructing social knowledge is particularly true when people rely on mass media for unobtrusive issues, such as foreign news.

Authors: Chen, Danielle. and Yan, Xiaoying.
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ICA-2-10365 A frog in a well: People’s Daily and its Geographic Landscape
10
People’s Daily has been identified as one of the most important opinion leader. Its
commentary is mandatory to be republished by lower level media outlets or even
rebroadcast by other central media outlets such as CCTV. Third, and more importantly,
despite systematic studies on China Central Television (Chang, T.K.2000) and Xinhua
News Agency (Elliott, C. W 2000), People’s Daily construct of its world landscape has
never been systematically examined in recent years. A few studies on People’s Daily
either focused on individual events (Wang, G. 1984) or its coverage on particular a
country or region (Edelstein, A.D. and Liu,A.P.L 1964; Lee, C.C. 1981; Sun, W.1995).
The whole picture of the People’s Daily outlook on the international news sector is still
left blank by academic research.
Framework I: Agenda-setting and Zero-Sum Principle
Two frameworks serve as this study’s theoretical foundation: Zero-sum theory of
Agenda Setting, Part-journalism and value-loaded news.
As early as 1922, Walter Lippman suggested that media constructed a reality
through a number of gate-keeping mechanisms and mapped out “the picture in our
head”(Lippman,1922). The idea of news as a form of social knowledge has long been
recognized (Park 1955). Researchers took this step further by empirically testing the
agenda-setting hypothesis. Agenda-setting research suggests mass media is capable of
telling the public what to think about “by transferring the salience of issues and events to
the public” (McCombs, M. & Shaw, D., 1972). This stunning function of media in
constructing social knowledge is particularly true when people rely on mass media for
unobtrusive issues, such as foreign news.


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