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A Frog in a Well: People's Daily and its Geographic Landscape
Unformatted Document Text:  ICA-2-10365 A frog in a well: People’s Daily and its Geographic Landscape 12 structure and monopolized media environment, the country the Chinese media turns its news attentions to is telling. Framework II: Party’s Journalism and Value-loaded News Most of the previous studies analyzing Chinese media have been a mass propaganda and persuasion model. However this model had been criticized as inadequate to analyze Chinese current media scenario as it had been through dramatic change (Chang, T.K. etl 1993, Zhao,Y. 1998). This study adopted an inductive approach to avoid confining itself. But there are still certain values and codes considered everlasting and embedded in Chinese journalism education. Those values, codes, conventions and heritage cannot be ignored when we analyze Chinese media. Journalism is an integral part of the Party’s and the government’s operation. In Journalism school textbooks, there is basic journalism codes entitled “five principles one unification”: Party Principle, Guiding Principle, Militancy principle and Organizing principle. All of these five are under Party principle thus forming “one unification” (Lee L.R.2000). These books still implement what Chairman Mao Ze-dong said in 1940s. According to Mao, the reason for news media to exist is because they have four tasks: propagating the Party’s policy, educating the masses, organizing and mobilizing the masses. Objectivity is valued in Chinese journalism but as pointed out by all the textbooks, it’s impossible to be completely objective. “Advancement of proletariat journalism is it openly declares, ‘All news is value-loaded’, western objectivity is nothing more than hypercritical”, said journalism textbook. China’s Journalism operates within a heritage of the revolutionary war (Zhao, Y. 1998). In 1942, the Chinese Communist Party’s organ, Liberation Daily, underwent a

Authors: Chen, Danielle. and Yan, Xiaoying.
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background image
ICA-2-10365 A frog in a well: People’s Daily and its Geographic Landscape
12
structure and monopolized media environment, the country the Chinese media turns its
news attentions to is telling.
Framework II: Party’s Journalism and Value-loaded News
Most of the previous studies analyzing Chinese media have been a mass propaganda
and persuasion model. However this model had been criticized as inadequate to analyze
Chinese current media scenario as it had been through dramatic change (Chang, T.K. etl
1993, Zhao,Y. 1998). This study adopted an inductive approach to avoid confining itself.
But there are still certain values and codes considered everlasting and embedded in
Chinese journalism education. Those values, codes, conventions and heritage cannot be
ignored when we analyze Chinese media.
Journalism is an integral part of the Party’s and the government’s operation. In
Journalism school textbooks, there is basic journalism codes entitled “five principles one
unification”: Party Principle, Guiding Principle, Militancy principle and Organizing
principle. All of these five are under Party principle thus forming “one unification” (Lee
L.R.2000). These books still implement what Chairman Mao Ze-dong said in 1940s.
According to Mao, the reason for news media to exist is because they have four tasks:
propagating the Party’s policy, educating the masses, organizing and mobilizing the
masses. Objectivity is valued in Chinese journalism but as pointed out by all the
textbooks, it’s impossible to be completely objective. “Advancement of proletariat
journalism is it openly declares, ‘All news is value-loaded’, western objectivity is nothing
more than hypercritical”, said journalism textbook.
China’s Journalism operates within a heritage of the revolutionary war (Zhao, Y.
1998). In 1942, the Chinese Communist Party’s organ, Liberation Daily, underwent a


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