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A Frog in a Well: People's Daily and its Geographic Landscape
Unformatted Document Text:  ICA-2-10365 A frog in a well: People’s Daily and its Geographic Landscape 13 historical reform guided by Chairman Mao, which set up Journalism operational norms for the following years. In its editorial, the paper said,” We already know that newspaper don’t only report the news, they are sharp weapons in constructing our nation and Party and in reforming our work and our life” (Zhao, Y. 1998). Journalists thus are the soldiers serve the Party and serve the people. This concept of newspaper as a product carrying information wasn’t accepted until late 1970s. The media became the party’s mouth and eyes. The Media should unconditionally propagate Party’s policies; must not put forward any views opposing the Party’s major decisions. Journalism needs “to use vivid facts to speak, to promote the ideas of the party” (Zhao, 1998). In 2000, the Party’s General Sectary Jiang Zemin said during his visit to People’s Daily, Journalism should use advance theories to guide people, use vivid facts to educate people. Generally speaking, it implied that the media should construct of the world according preplanned principles. How to report news, to promote or condemn, is preplanned and determined by the media’s boss, the Party. Based on theoretical frameworks, two specified research questions are posed by this study: RQ1: Which are the countries being covered by People’s Daily? RQ2: When these countries are portrayed, what are the issues concerned by the People’s Daily? Methodology: Sampling: The sample issues were selected from People’s Daily, domestic paper edition through multi-sampling procedures. Stempel (1952) found 6 samples from entire year daily newspaper were sufficient for generalization to that year and increasing the sample

Authors: Chen, Danielle. and Yan, Xiaoying.
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ICA-2-10365 A frog in a well: People’s Daily and its Geographic Landscape
13
historical reform guided by Chairman Mao, which set up Journalism operational norms
for the following years. In its editorial, the paper said,” We already know that newspaper
don’t only report the news, they are sharp weapons in constructing our nation and Party
and in reforming our work and our life” (Zhao, Y. 1998). Journalists thus are the soldiers
serve the Party and serve the people. This concept of newspaper as a product carrying
information wasn’t accepted until late 1970s.
The media became the party’s mouth and eyes. The Media should unconditionally
propagate Party’s policies; must not put forward any views opposing the Party’s major
decisions. Journalism needs “to use vivid facts to speak, to promote the ideas of the
party” (Zhao, 1998). In 2000, the Party’s General Sectary Jiang Zemin said during his
visit to People’s Daily, Journalism should use advance theories to guide people, use vivid
facts to educate people. Generally speaking, it implied that the media should construct of
the world according preplanned principles. How to report news, to promote or condemn,
is preplanned and determined by the media’s boss, the Party.
Based on theoretical frameworks, two specified research questions are posed by this
study:
RQ1: Which are the countries being covered by People’s Daily?
RQ2: When these countries are portrayed, what are the issues concerned by
the People’s Daily?
Methodology:
Sampling: The sample issues were selected from People’s Daily, domestic paper edition
through multi-sampling procedures. Stempel (1952) found 6 samples from entire year
daily newspaper were sufficient for generalization to that year and increasing the sample


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