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A Frog in a Well: People's Daily and its Geographic Landscape
Unformatted Document Text:  ICA-2-10365 A frog in a well: People’s Daily and its Geographic Landscape 21 sake of information, but as a tool to purport the Party’s dominance, to justify its foreign policies, to serve its domestic agenda. Limitation and future research direction: There are two major limitations of the current study: only one year’s international news on the international page has been examined. Though sampled issues were selected via probability sampling procedure, it is still news limited with time span. There are certain countries being covered because of temporary conflicts or Chinese diplomatic agendas. A longitudinal study might provide insight and will more likely reduce the distorting effects of ephemeral events. The agenda-setting theory primarily involves two stages of research-content analysis and audience perception. This study, however, only touches one perspective of media agenda setting, which is media content. Another approach might be adopted to examine the news effect towards audience. Despite the limitations mentioned above, research findings of this study are still valid and significant as it presents the current picture drawn by People’s Daily. With China opening up to the outside world, its international news agenda will limit Chinese knowledge of the outside world and therefore will be long term harm. There is old Chinese saying that, ‘you can’t talk about the ocean with a frog in a well as it has never exposed itself to the world outside the well’. This adage refers to those who are short- sighted and limit their scope. As the world becomes more and more integrated, Chinese media should broaden its scope in reporting international news and serve the people, not by definition but to serve them for their information needs.

Authors: Chen, Danielle. and Yan, Xiaoying.
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ICA-2-10365 A frog in a well: People’s Daily and its Geographic Landscape
21
sake of information, but as a tool to purport the Party’s dominance, to justify its foreign
policies, to serve its domestic agenda.
Limitation and future research direction:
There are two major limitations of the current study: only one year’s international
news on the international page has been examined. Though sampled issues were
selected via probability sampling procedure, it is still news limited with time span.
There are certain countries being covered because of temporary conflicts or Chinese
diplomatic agendas. A longitudinal study might provide insight and will more likely
reduce the distorting effects of ephemeral events.
The agenda-setting theory primarily involves two stages of research-content
analysis and audience perception. This study, however, only touches one perspective of
media agenda setting, which is media content. Another approach might be adopted to
examine the news effect towards audience.
Despite the limitations mentioned above, research findings of this study are still
valid and significant as it presents the current picture drawn by People’s Daily. With
China opening up to the outside world, its international news agenda will limit Chinese
knowledge of the outside world and therefore will be long term harm. There is old
Chinese saying that, ‘you can’t talk about the ocean with a frog in a well as it has never
exposed itself to the world outside the well’. This adage refers to those who are short-
sighted and limit their scope. As the world becomes more and more integrated, Chinese
media should broaden its scope in reporting international news and serve the people, not
by definition but to serve them for their information needs.


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