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A Frog in a Well: People's Daily and its Geographic Landscape
Unformatted Document Text:  ICA-2-10365 A frog in a well: People’s Daily and its Geographic Landscape 3 CONTENTS & ABSTRACT Content Closed-Society and its Open Policy………………………………………………..…….3 NWICO Debate and China as Alternative Voice…….……………………………..…….5 Hierarchical Media Structure and Stratified Rights………………………………………6 Framework I: Agenda-setting and Zero-Sum Principle…………………………………..9 Framework II: Party’s Journalism and Value-loaded News……………………………..10 Methodology……………………………………………………………………………..12 Findings......................................................................................................................…...14 Discussion and Conclusion ……………………………………………………………...18 Limitations and Future Research Direction….…………………………………………..19 Reference……………………………………………………………………………….. 20 Abstract This study examines the Chinese media’s portrayal of the outside world as it experiences a vital transitional phase from a closed-society. Content analyzing 21 issues of People’s Daily, the nations’ most influential newspaper with the largest circulation, the study finds the Chinese media to report international news with limited geographic scope and without diversity of news themes. The landscape constructed by People’s Daily is Sino-centric as it only maps out China’s rivals, partners and followers to serve China’s own political agenda and justify its foreign policy.

Authors: Chen, Danielle. and Yan, Xiaoying.
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ICA-2-10365 A frog in a well: People’s Daily and its Geographic Landscape
3
CONTENTS & ABSTRACT
Content
Closed-Society and its Open Policy………………………………………………..…….3
NWICO Debate and China as Alternative Voice…….……………………………..…….5
Hierarchical Media Structure and Stratified Rights………………………………………6
Framework I: Agenda-setting and Zero-Sum Principle…………………………………..9
Framework II: Party’s Journalism and Value-loaded News……………………………..10
Methodology……………………………………………………………………………..12
Findings......................................................................................................................…...14
Discussion and Conclusion ……………………………………………………………...18
Limitations and Future Research Direction….…………………………………………..19
Reference……………………………………………………………………………….. 20
Abstract
This study examines the Chinese media’s portrayal of the outside world as it experiences
a vital transitional phase from a closed-society. Content analyzing 21 issues of People’s
Daily, the nations’ most influential newspaper with the largest circulation, the study finds
the Chinese media to report international news with limited geographic scope and without
diversity of news themes. The landscape constructed by People’s Daily is Sino-centric as
it only maps out China’s rivals, partners and followers to serve China’s own political
agenda and justify its foreign policy.


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