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A Frog in a Well: People's Daily and its Geographic Landscape
Unformatted Document Text:  ICA-2-10365 A frog in a well: People’s Daily and its Geographic Landscape 6 NWICO Debate and China as alternative voice The study is also carried out employing another theoretical background-- the debate over New World Information Communication Order (NWICO). After the Second World War, developing countries raised their concerns over the imbalanced international news flow (Fortner, R. 1994). Issues such as one-way news flow and negative portrayal of the underdeveloped world were addressed by developing countries. Additionally, many third world countries teamed up with socialist countries accusing western dominance of international news flow and an incomplete picture presented by the western media. The debate over New World Information Communication Order initiated numerous studies to identify the determinants of international news flow. Western media’s stereotypical reporting of the third world had long been identified (Rubin, 1977, Gan, 1979, Galtin, 1980). Countless studies confirmed the concerns raised by third world countries as valid. There was truly an imbalanced of news flow between developed countries and the developing world. Third world countries might not enter western media scenario unless there were disaster, crime or government scandals and mismanagements (Nordenstreng, K. 1984; Wilke, J. 1987; Gonzenbach, W.J 1992). Systematic studies had been carried out to examine the factors in determining international news reporting both in macro-and micro- levels (Chang, T. K. and Lee, J. W, 1992; Wu. D.H, 1998) and related models and theories have also been posed (Rosengren, K.E 1974, 1977; Kim, K. and Barnett, G.1995).

Authors: Chen, Danielle. and Yan, Xiaoying.
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ICA-2-10365 A frog in a well: People’s Daily and its Geographic Landscape
6
NWICO Debate and China as alternative voice
The study is also carried out employing another theoretical background-- the debate
over New World Information Communication Order (NWICO). After the Second World
War, developing countries raised their concerns over the imbalanced international news
flow (Fortner, R. 1994). Issues such as one-way news flow and negative portrayal of the
underdeveloped world were addressed by developing countries. Additionally, many third
world countries teamed up with socialist countries accusing western dominance of
international news flow and an incomplete picture presented by the western media.
The debate over New World Information Communication Order initiated numerous
studies to identify the determinants of international news flow. Western media’s
stereotypical reporting of the third world had long been identified (Rubin, 1977, Gan,
1979, Galtin, 1980). Countless studies confirmed the concerns raised by third world
countries as valid. There was truly an imbalanced of news flow between developed
countries and the developing world. Third world countries might not enter western media
scenario unless there were disaster, crime or government scandals and mismanagements
(Nordenstreng, K. 1984; Wilke, J. 1987; Gonzenbach, W.J 1992). Systematic studies had
been carried out to examine the factors in determining international news reporting both
in macro-and micro- levels (Chang, T. K. and Lee, J. W, 1992; Wu. D.H, 1998) and
related models and theories have also been posed (Rosengren, K.E 1974, 1977; Kim, K.
and Barnett, G.1995).


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