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A Frog in a Well: People's Daily and its Geographic Landscape
Unformatted Document Text:  ICA-2-10365 A frog in a well: People’s Daily and its Geographic Landscape 7 Despite richness in literature of international news, most of these studies were conducted based on western media, mostly US media. How the third world countries cover international news has been generally been ignored. China, as a member of the Non-align Movement, is intent to provide alternative international news from the Chinese perspective (Elliott, 2000). As an example of a third world country with a relatively well-established communication system, how do the Chinese media construct the world landscape? Which are the countries Chinese media turns its news attention to? What are the issues the Chinese media care about? How does it report its “ brother third world countries”? This study attempts to answer these questions via content analysis of China’s most influential newspaper-People’s Daily. It also aims to fill in the void of international news literature on third world countries. Hierarchical media structure and stratified rights Before scrutinizing the Chinese media content, a brief background on the Chinese media operation is necessary, as some basic knowledge will facilitate understanding output of the media. There are several salient studies about recent Chinese media operation (Lee, C.C. 1990, 1994, Zhao Y. 1998). Issues related to international news reporting will be addressed in the following paragraph. In China, media structure is highly hierarchical. For example, four stratified levels of television networks were set up in order to solve transmission difficulties to cover huge geographic territories. Stratified media networks are similar to Chinese Communist Party network, which are from central, province, city to town level. Media outlets of different levels are subject to the leadership of respective level of the Party networks.

Authors: Chen, Danielle. and Yan, Xiaoying.
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ICA-2-10365 A frog in a well: People’s Daily and its Geographic Landscape
7
Despite richness in literature of international news, most of these studies were
conducted based on western media, mostly US media. How the third world countries
cover international news has been generally been ignored.
China, as a member of the Non-align Movement, is intent to provide alternative
international news from the Chinese perspective (Elliott, 2000). As an example of a third
world country with a relatively well-established communication system, how do the
Chinese media construct the world landscape? Which are the countries Chinese media
turns its news attention to? What are the issues the Chinese media care about? How does
it report its “ brother third world countries”? This study attempts to answer these
questions via content analysis of China’s most influential newspaper-People’s Daily. It
also aims to fill in the void of international news literature on third world countries.
Hierarchical media structure and stratified rights
Before scrutinizing the Chinese media content, a brief background on the Chinese
media operation is necessary, as some basic knowledge will facilitate understanding
output of the media. There are several salient studies about recent Chinese media
operation (Lee, C.C. 1990, 1994, Zhao Y. 1998). Issues related to international news
reporting will be addressed in the following paragraph.
In China, media structure is highly hierarchical. For example, four stratified levels
of television networks were set up in order to solve transmission difficulties to cover
huge geographic territories. Stratified media networks are similar to Chinese Communist
Party network, which are from central, province, city to town level. Media outlets of
different levels are subject to the leadership of respective level of the Party networks.


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