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A Frog in a Well: People's Daily and its Geographic Landscape
Unformatted Document Text:  ICA-2-10365 A frog in a well: People’s Daily and its Geographic Landscape 8 At the top, there are four media outlets: People’s Daily, Central People’s Radio, China Central Television and Xinhua News Agency as illustrated in the chart 1. Similar media network system (one news paper, one radio station, one television station) was established in central, municipal, province, city as well as in town. China’s Hierarchical media structure—top-level media outlet (Chart 1) Since the economic reform from late 1970s, Chinese media enjoyed unprecedented boom as advertising revenue experience two digit growth. Though most of the media outlets no longer rely on government financial subsidy, all media outlets are state-owned and unconditionally under the leadership of the Party. Hierarchical structure also means stratified rights. The media can’t criticize Party network or government of the same level; however criticism can be voiced by media from a higher level. This means city level media can’t criticize the wrongdoings of city government officials, however, central or province level media outlets have such rights. In the international news sector, only the top four media outlets have the privilege to dispatch worldwide correspondents. Most of the lower level media either can’t afford, or are denied such right. Consequently the top four media outlets perform a role as agenda- setters for the lower level media networks. Media outlets are required to follow central level media when reporting big breaking-news both in tones and in content. Deviants will be punished either financially or more seriously, editors or journalists are expelled from the media circle. CCP Central Committee People ’ s Daily CCTV Central People ’ s Radio Xinhua News agency

Authors: Chen, Danielle. and Yan, Xiaoying.
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ICA-2-10365 A frog in a well: People’s Daily and its Geographic Landscape
8
At the top, there are four media outlets: People’s Daily, Central People’s Radio,
China Central Television and Xinhua News Agency as illustrated in the chart 1. Similar
media network system (one news paper, one radio station, one television station) was
established in central, municipal, province, city as well as in town.
China’s Hierarchical media structure—top-level media outlet (Chart 1)
Since the economic reform from late 1970s, Chinese media enjoyed unprecedented
boom as advertising revenue experience two digit growth. Though most of the media
outlets no longer rely on government financial subsidy, all media outlets are state-owned
and unconditionally under the leadership of the Party.
Hierarchical structure also means stratified rights. The media can’t criticize Party
network or government of the same level; however criticism can be voiced by media
from a higher level. This means city level media can’t criticize the wrongdoings of city
government officials, however, central or province level media outlets have such rights.
In the international news sector, only the top four media outlets have the privilege to
dispatch worldwide correspondents. Most of the lower level media either can’t afford, or
are denied such right. Consequently the top four media outlets perform a role as agenda-
setters for the lower level media networks. Media outlets are required to follow central
level media when reporting big breaking-news both in tones and in content. Deviants will
be punished either financially or more seriously, editors or journalists are expelled from
the media circle.
CCP Central
Committee
People
s Daily
CCTV
Central
People
s Radio
Xinhua News agency


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