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A Frog in a Well: People's Daily and its Geographic Landscape
Unformatted Document Text:  ICA-2-10365 A frog in a well: People’s Daily and its Geographic Landscape 9 The media environment in China is still monopolized and relatively closed. Cable carrying foreign TV news channels such as CNN is prescribed in star hotels accommodating foreign guests or are available at office buildings rented by multinational companies. Private satellites have to be registered with government departments and prohibitive fees are beyond the reach of average Chinese. In 2001, China’s AOL Time Warner and Rupert Murdoch’s News Corp. was granted, for the first time, foreign media cable TV carriage rights in Canton district. However, they are not allowed to broadcast news. Under the slogan of “Bigger, Stronger”, all Chinese media outlets recently underwent a restructuring and corporate reorganization by merging lower level media outlets with higher ones in order to compete with international media giants after its WTO entry. It’s unlikely that China will open its media market to foreign media giants; reconstruction media landscape in China is likely to strengthen a more monopolistic environment in China. Booming Internet users in the mainland didn’t break the monopoly, as a majority of Internet protocols are not granted interview rights. Consequently, news contents on the Internet are online copy of traditional media. Few websites such as www.myar.com are granted interview right without explicit reasons but their news focus is on the entertainment sector. All these aspects explain this study’s choice of the People’s Daily as its focus. People’s Daily has long been known as China’s most influential paper since its establishment on June 1948. As indicated above, it’s the top-level media outlet and it’s the only newspaper in China to have more than 70 overseas correspondents. Second,

Authors: Chen, Danielle. and Yan, Xiaoying.
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ICA-2-10365 A frog in a well: People’s Daily and its Geographic Landscape
9
The media environment in China is still monopolized and relatively closed. Cable
carrying foreign TV news channels such as CNN is prescribed in star hotels
accommodating foreign guests or are available at office buildings rented by multinational
companies. Private satellites have to be registered with government departments and
prohibitive fees are beyond the reach of average Chinese. In 2001, China’s AOL Time
Warner and Rupert Murdoch’s News Corp. was granted, for the first time, foreign media
cable TV carriage rights in Canton district. However, they are not allowed to broadcast
news.
Under the slogan of “Bigger, Stronger”, all Chinese media outlets recently
underwent a restructuring and corporate reorganization by merging lower level media
outlets with higher ones in order to compete with international media giants after its
WTO entry. It’s unlikely that China will open its media market to foreign media giants;
reconstruction media landscape in China is likely to strengthen a more monopolistic
environment in China.
Booming Internet users in the mainland didn’t break the monopoly, as a majority of
Internet protocols are not granted interview rights. Consequently, news contents on the
Internet are online copy of traditional media. Few websites such as www.myar.com are
granted interview right without explicit reasons but their news focus is on the
entertainment sector.
All these aspects explain this study’s choice of the People’s Daily as its focus.
People’s Daily has long been known as China’s most influential paper since its
establishment on June 1948. As indicated above, it’s the top-level media outlet and it’s
the only newspaper in China to have more than 70 overseas correspondents. Second,


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