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Mass Media Agenda Setting and its Electoral Consequences in the 2002 Primary Campaigns for Texas Governor
Unformatted Document Text:  34 RePass, D. E. (1971). Issue salience and party choice. American Political Science Review, 65 (2): 389-400. Richardson, Jr., G. W. (2001). Looking for meaning in all the wrong places: Why negative advertising is a suspect category. Journal of Communication, 51 (4): 775-800. Roberts, M. (1991). The agenda-setting power of political advertising. Unpublished doctoral dissertation. The University of Texas at Austin. Roberts, M. (1992). Predicting voter behavior via the agenda setting tradition. Journalism Quarterly, 69: 878-892. Roberts, M., and McCombs, M. (1994). Agenda setting and political advertising: Origins of the news agenda. Political Communication, 11: 249-262. Weaver, D. H. (1977). Political issues and voter need for orientation. In D. L. Shaw and M. E. McCombs, (Eds.), The Emergence of American Political Issues: The Agenda-Setting Function of the Press (pp. 107-119). St. Paul, MN: West. Weaver, D. H., Graber, D. A., McCombs, M. E., & Eyal, C. H. (1981). Media Agenda- Setting in a Presidential Election: Issues, Images, and Interest. NY: Praeger. West, D. M. (1994). Political advertising and news coverage in the 1992 California U.S. Senate Campaigns. The Journal of Politics, 56 (4): 1053-1075. West, D. M. (2001). Air Wars: Television Advertising in Election Campaigns, 1952- 2000, 3 RD ed. Washington, D.C.: Congressional Quarterly.

Authors: Min, Young.
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34
RePass, D. E. (1971). Issue salience and party choice. American Political Science Review,
65 (2): 389-400.

Richardson, Jr., G. W. (2001). Looking for meaning in all the wrong places: Why
negative advertising is a suspect category. Journal of Communication, 51 (4):
775-800.

Roberts, M. (1991). The agenda-setting power of political advertising. Unpublished
doctoral dissertation. The University of Texas at Austin.

Roberts, M. (1992). Predicting voter behavior via the agenda setting tradition. Journalism
Quarterly, 69: 878-892.

Roberts, M., and McCombs, M. (1994). Agenda setting and political advertising: Origins
of the news agenda. Political Communication, 11: 249-262.

Weaver, D. H. (1977). Political issues and voter need for orientation. In D. L. Shaw and
M. E. McCombs, (Eds.), The Emergence of American Political Issues: The
Agenda-Setting Function of the Press
(pp. 107-119). St. Paul, MN: West.

Weaver, D. H., Graber, D. A., McCombs, M. E., & Eyal, C. H. (1981). Media Agenda-
Setting in a Presidential Election: Issues, Images, and Interest. NY: Praeger.

West, D. M. (1994). Political advertising and news coverage in the 1992 California U.S.
Senate Campaigns. The Journal of Politics, 56 (4): 1053-1075.

West, D. M. (2001). Air Wars: Television Advertising in Election Campaigns, 1952-
2000, 3
RD
ed. Washington, D.C.: Congressional Quarterly.


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