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Reflections on the Past, Questions of the Future--Public Service Broadcasting: A Case Study of The Bahamas Broadcasting System,
Unformatted Document Text:  19 The programming consisted mainly of heavier music, drama, talk and feature, with a few variety programs. The format was changed in 1965 to feature the top 20 U.S. format. The change from a British to an American format occurred for several reasons. First, the station hired white American disc jockeys in the 1950s and 1960s. Second, an American consultant, Kirby Brooks, was hired as program director in the 1960s to help change the station’s format. Third, the Bahamian audience changed its cultural tastes. After World War II, American products became more popular with the Bahamian audience. Further, in the 1960s the British programs were being heavily criticized by the Bahamian audience whose cultural taste had changed due to proximity to the United States. By mid-1966 there were fewer British programs and more American. In the 1970s programming took another shift as, along with the country, ZNS included Bahamianization in its programs. After 1973, the year of the country’s independence, there were more Bahamian programs on ZNS radio, this included music and drama. Some of the more popular programs were the variety show the “Young Bahamian Show” and the “Fergusons of Farm Road,” a radio soap opera. The 1970s also saw the inclusion of more Caribbean programs. Despite the move towards more culturally specific products, ZNS radio, and later television, is still dominated by foreign media products, mainly American. In 1971 the Bahamas Broadcasting and Television Commission introduced a four-phase expansion plan for ZNS. The first phase increased ZNS 1’s operating power from 10,000 to 20,000 watts. The transmitter was relocated to Soldier Road in 1971. The second phase was the establishment of a third radio station, ZNS 3, in Freeport, Grand Bahama in 1973. The third phase was training personnel. The final phase was the introduction of ZNS TV-13 in July 1977. 47 By 1973 ZNS had three AM stations, ZNS 1, ZNS 2 and ZNS 3. These physical changes moved the station from a small operation in Nassau to a network of stations. The new network

Authors: Storr, Juliette.
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19
The programming consisted mainly of heavier music, drama, talk and feature, with a few variety
programs. The format was changed in 1965 to feature the top 20 U.S. format.
The change from a British to an American format occurred for several reasons. First, the
station hired white American disc jockeys in the 1950s and 1960s. Second, an American
consultant, Kirby Brooks, was hired as program director in the 1960s to help change the station’s
format. Third, the Bahamian audience changed its cultural tastes. After World War II, American
products became more popular with the Bahamian audience. Further, in the 1960s the British
programs were being heavily criticized by the Bahamian audience whose cultural taste had
changed due to proximity to the United States. By mid-1966 there were fewer British programs
and more American. In the 1970s programming took another shift as, along with the country,
ZNS included Bahamianization in its programs. After 1973, the year of the country’s
independence, there were more Bahamian programs on ZNS radio, this included music and
drama. Some of the more popular programs were the variety show the “Young Bahamian Show”
and the “Fergusons of Farm Road,” a radio soap opera. The 1970s also saw the inclusion of more
Caribbean programs. Despite the move towards more culturally specific products, ZNS radio,
and later television, is still dominated by foreign media products, mainly American.
In 1971 the Bahamas Broadcasting and Television Commission introduced a four-phase
expansion plan for ZNS. The first phase increased ZNS 1’s operating power from 10,000 to
20,000 watts. The transmitter was relocated to Soldier Road in 1971. The second phase was the
establishment of a third radio station, ZNS 3, in Freeport, Grand Bahama in 1973. The third
phase was training personnel. The final phase was the introduction of ZNS TV-13 in July 1977.
47
By 1973 ZNS had three AM stations, ZNS 1, ZNS 2 and ZNS 3. These physical changes
moved the station from a small operation in Nassau to a network of stations. The new network


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