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Advice to Practitioners: A Review of the Popular Press Literature on Planned Change Communication
Unformatted Document Text:  Advice to Practitioners - 3 literature on the subject of planned organizational change and practitioner sources. In one exception, Lewis and Seibold (1998), reviewed 25 practitioner-oriented journal articles in such publication outlets as Organizational Dynamics, Harvard Business Review, and Sloan Management Review. Lewis and Seibold found several themes and recommendations in these works and identified several action steps recommended by different sets of articles. They concluded of their review that, few recommendations were shared by more than a few authors, that few of the recommendations made any reference to communicative practices, and of those that did discuss communication, little specificity was offered as to execution of the advice. However, this review was far from comprehensive and seems to have missed the largest representation of published practitioner advice which exists in book form. In sum, we know very little about what practitioners are being told about change implementation or about the role of communication in change. The Current Project This project had as its aim to sample and review several popular press books aimed at providing advice to practitioners about how to execute a change implementation. We sought to answer two key research questions: RQ2: What specific behaviors / ideas / procedures are most prevalently recommended within these guidebooks to bring about successful planned change implementation? RQ1: To what extent is there agreement among authors of popular press books on advice within these guidebooks for how implementers of change ought to behave and communicate? Methods Thematic content analysis was selected as a useful approach to learning more about our research questions. While interviews or surveys of the readers of these guidebooks would be another useful means to learn how the advice is evaluated, understood, and practiced, we first sought to discover more directly just what the content of these books included. Sample

Authors: Lewis, Laurie., Stephens, Keri., Schmisseur, Amy. and Weir, Kathleen.
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Advice to Practitioners - 3
literature on the subject of planned organizational change and practitioner sources. In one exception,
Lewis and Seibold (1998), reviewed 25 practitioner-oriented journal articles in such publication outlets as
Organizational Dynamics, Harvard Business Review, and Sloan Management Review. Lewis and Seibold
found several themes and recommendations in these works and identified several action steps
recommended by different sets of articles. They concluded of their review that, few recommendations
were shared by more than a few authors, that few of the recommendations made any reference to
communicative practices, and of those that did discuss communication, little specificity was offered as to
execution of the advice. However, this review was far from comprehensive and seems to have missed the
largest representation of published practitioner advice which exists in book form. In sum, we know very
little about what practitioners are being told about change implementation or about the role of
communication in change.
The Current Project
This project had as its aim to sample and review several popular press books aimed at providing
advice to practitioners about how to execute a change implementation. We sought to answer two key
research questions:
RQ2: What specific behaviors / ideas / procedures are most prevalently recommended within
these guidebooks to bring about successful planned change implementation?
RQ1: To what extent is there agreement among authors of popular press books on advice within
these guidebooks for how implementers of change ought to behave and communicate?
Methods
Thematic content analysis was selected as a useful approach to learning more about our research
questions. While interviews or surveys of the readers of these guidebooks would be another useful means
to learn how the advice is evaluated, understood, and practiced, we first sought to discover more directly
just what the content of these books included.
Sample


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