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Advice to Practitioners: A Review of the Popular Press Literature on Planned Change Communication
Unformatted Document Text:  Advice to Practitioners - 37 Fear 5 People fundamentally fear change because is upsets balance. Conner (1992) Eckes (2001) Johnson (1998) Mauer (1996) Strebel (1998) Denial 4 People do not see the need for change or cannot agree on the problem to be solved. Belasco (1991) Brandt (1996) Miller (2002) Senge, Kleiner, Roberts, Ross, Roth & Smith (1999) Perceptions of Loss 3 At the core of resistance is the feeling that they are loosing something. Bridges (1991) Bridges & Mitchell (2002) Eckes (2001) Senge, Kleiner, Roberts, Ross, Roth & Smith (1999)

Authors: Lewis, Laurie., Stephens, Keri., Schmisseur, Amy. and Weir, Kathleen.
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Advice to Practitioners - 37

Fear
5
People fundamentally fear
change because is upsets
balance.
Conner (1992)
Eckes (2001)
Johnson (1998)
Mauer (1996)
Strebel (1998)
Denial
4
People do not see the need for
change or cannot agree on the
problem to be solved.
Belasco (1991)
Brandt (1996)
Miller (2002)
Senge, Kleiner, Roberts, Ross,
Roth & Smith (1999)
Perceptions of
Loss
3
At the core of resistance is the
feeling that they are loosing
something.
Bridges (1991)
Bridges & Mitchell (2002)
Eckes (2001)
Senge, Kleiner, Roberts, Ross,
Roth & Smith (1999)


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