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Advice to Practitioners: A Review of the Popular Press Literature on Planned Change Communication
Unformatted Document Text:  Advice to Practitioners - 4 Initially, we used Amazon.com’s book listing and Barnes and Noble’s book listing on line to establish a sample frame. When searching with the subject terms “organizational change,” which we thought broad enough to bring up most possible titles of concern to this study, more than 2,000 titles were generated. We compared the most popular book titles across Barnes and Noble’s listing and Amazon.com’s listing and found a high degree of overlap. We then chose to rely on only one of these popular data bases for selecting our sample. We next sought to sample from the more than 2,000 “organizational change” books listed by Amazon.com. Since we wanted to identify popular press books that were having the highest degree of influence in managerial practice we decided to sample from the “best selling” books rather than a pure random sample from the 2,000 titles. We next went through the top 100 best selling books on organizational change (so indicated by Amazon.com). We sought to include books from that list that (a) were focused on how to implement change rather than what change to implement, and (b) provided advice to practitioners about steps, actions, strategies and/or philosophy for implementation. We included mostly books that were presented as plans or guides for implementing many different changes and some books that addressed implementation of a specific change (e.g., six sigma). We selected the first 29 1 books that fit these criteria. Twenty-four of those books were within the top 100 bestselling books listed. The other books were relatively new publications with rankings slightly lower than 100 (none ranked lower than 133). We also included our 30 th book, Who Moved My Cheese.” That book was included because we knew it had been a long-standing popular book on the subject of change. Procedure We split up the list of books and each of the four authors took six or seven books to read. We used an identical set of categories to record our notes of the content of the books. The analyses included five general questions that we attempted to answer regarding the content of each book: (a) What is the nature of change according to the book? (b) What is the role of the change agent in the Implementation Process? (c) What is the nature of resistance to change? (d) What are the general strategies for

Authors: Lewis, Laurie., Stephens, Keri., Schmisseur, Amy. and Weir, Kathleen.
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Advice to Practitioners - 4
Initially, we used Amazon.com’s book listing and Barnes and Noble’s book listing on line to
establish a sample frame. When searching with the subject terms “organizational change,” which we
thought broad enough to bring up most possible titles of concern to this study, more than 2,000 titles were
generated. We compared the most popular book titles across Barnes and Noble’s listing and
Amazon.com’s listing and found a high degree of overlap. We then chose to rely on only one of these
popular data bases for selecting our sample. We next sought to sample from the more than 2,000
“organizational change” books listed by Amazon.com. Since we wanted to identify popular press books
that were having the highest degree of influence in managerial practice we decided to sample from the
“best selling” books rather than a pure random sample from the 2,000 titles. We next went through the
top 100 best selling books on organizational change (so indicated by Amazon.com). We sought to
include books from that list that (a) were focused on how to implement change rather than what change to
implement, and (b) provided advice to practitioners about steps, actions, strategies and/or philosophy for
implementation. We included mostly books that were presented as plans or guides for implementing
many different changes and some books that addressed implementation of a specific change (e.g., six
sigma). We selected the first 29
1
books that fit these criteria. Twenty-four of those books were within the
top 100 bestselling books listed. The other books were relatively new publications with rankings slightly
lower than 100 (none ranked lower than 133). We also included our 30
th
book, Who Moved My Cheese.”
That book was included because we knew it had been a long-standing popular book on the subject of
change.
Procedure
We split up the list of books and each of the four authors took six or seven books to read. We
used an identical set of categories to record our notes of the content of the books. The analyses included
five general questions that we attempted to answer regarding the content of each book: (a) What is the
nature of change according to the book? (b) What is the role of the change agent in the Implementation
Process? (c) What is the nature of resistance to change? (d) What are the general strategies for


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