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Exploring the Boundaries of Heroes, Celebrities and Role Models after 9/11: Lessons from Shanksville
Unformatted Document Text:  Lessons from Shanksville p. 10 H8: Identification with those on board UA Flight 93 will be positively associated with (a) visiting the Shanksville memorial site to be inspired, and (b) visiting the Shanksville memorial site to bring closure to the tragedy. Methodology Research Design A survey questionnaire was designed to measure the diffusion of the United Airlines Flight 93 news story, how people used the media to follow the story, people’s visits to the memorial site, people’s heroes before and after the September 11 th attack, beliefs about the attacks, and responses to the attacks. The survey was administered through face-to-face interviews conducted in August of 2002 with visitors to the temporary Flight 93 memorial in Shanksville, Pennsylvania. A total of 437 completed interviews were used for this study. Research Instrument. The 56-item survey consisted of 15 fixed-alternative questions, seven open quantitative questions, one open qualitative question, 26 Likert items on a 1-5 scale, and seven demographic questions. Sample. A sample of 437 respondents from the United States completed the survey. Researchers asked visitors to the memorial site if they would complete the survey at the site. Data were collected during a two-day period. Compliance was high; more than 80 percent of those approached agreed to complete the survey. The age range of respondents is 17.3 percent in their teens or 20s, 11.4 percent in their 30s, 18.3 percent in their 40s, 23 percent in their 50s, and 33 percent in their 60s and older. About 44 percent of the respondents are men. Approximately 83.5 percent of the sample are Caucasians, 1.6 percent are Asian Americans, 0.5 percent African Americans, 1.6 percent Hispanic

Authors: Brown, William. and Fraser, Benson.
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background image
Lessons from Shanksville
p. 10
H8: Identification with those on board UA Flight 93 will be positively associated
with (a) visiting the Shanksville memorial site to be inspired, and (b) visiting the
Shanksville memorial site to bring closure to the tragedy.
Methodology
Research Design
A survey questionnaire was designed to measure the diffusion of the United
Airlines Flight 93 news story, how people used the media to follow the story, people’s
visits to the memorial site, people’s heroes before and after the September 11
th
attack,
beliefs about the attacks, and responses to the attacks. The survey was administered
through face-to-face interviews conducted in August of 2002 with visitors to the
temporary Flight 93 memorial in Shanksville, Pennsylvania. A total of 437 completed
interviews were used for this study.
Research Instrument. The 56-item survey consisted of 15 fixed-alternative
questions, seven open quantitative questions, one open qualitative question, 26 Likert
items on a 1-5 scale, and seven demographic questions.
Sample. A sample of 437 respondents from the United States completed the
survey. Researchers asked visitors to the memorial site if they would complete the survey
at the site. Data were collected during a two-day period. Compliance was high; more than
80 percent of those approached agreed to complete the survey. The age range of
respondents is 17.3 percent in their teens or 20s, 11.4 percent in their 30s, 18.3 percent in
their 40s, 23 percent in their 50s, and 33 percent in their 60s and older. About 44 percent
of the respondents are men. Approximately 83.5 percent of the sample are Caucasians,
1.6 percent are Asian Americans, 0.5 percent African Americans, 1.6 percent Hispanic


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