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A Web of Alliances in the Global Telecommunication Industry
Unformatted Document Text:  Global Telecommunication 11 summarized in terms by the following research question: What is the alliance structure of globalGtelecommunication companies? How are global media companies interlinked? Methods In this paper, the structure of global alliance networks in the telecommunication industry may be examined with several network analysis methods. The use of multiple methods has some advantages such as avoidance of monomethod bias and the richness of description (Barnett & Danowski, 1992). Here, network analysis is a set of research procedures for identifying global structures based on the relationships among organizations in a certain boundary (Barnett, Danowski & Richards, 1993; Rogers & Kincaid, 1981). Using network analysis, it is possible to identify the overall structure of a market or industry in which resource or information flows link the actors (Rogers & Kincaid, 1981; Burt, 1992). In Wellman’s (1988) view, “social or market structures can be represented as networks – as sets of nodes and sets of ties depicting their interconnections” (p.4). In this sense, this section describes the procedures used to gather the network data in detail. First, it discusses the network boundary of the data. Next, the network data sources and the way of constructing the matrices are presented. Finally, the procedures for analyzing the data are described. Network Boundary For the network analysis of the media industry, it is necessary to delimit the boundaries of the network, selecting which actors and types of relationships should be included in this study (Laumann, Marsden, & Prensky, 1983). Marsden (1990) suggests three procedural criteria for

Authors: Chon, Bum Soo. and Barnett, George.
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Global Telecommunication 11
summarized in terms by the following research question: What is the alliance structure of
globalGtelecommunication companies? How are global media companies interlinked?
Methods
In this paper, the structure of global alliance networks in the telecommunication industry
may be examined with several network analysis methods. The use of multiple methods has some
advantages such as avoidance of monomethod bias and the richness of description (Barnett &
Danowski, 1992). Here, network analysis is a set of research procedures for identifying global
structures based on the relationships among organizations in a certain boundary (Barnett,
Danowski & Richards, 1993; Rogers & Kincaid, 1981). Using network analysis, it is possible to
identify the overall structure of a market or industry in which resource or information flows link
the actors (Rogers & Kincaid, 1981; Burt, 1992). In Wellman’s (1988) view, “social or market
structures can be represented as networks – as sets of nodes and sets of ties depicting their
interconnections” (p.4). In this sense, this section describes the procedures used to gather the
network data in detail. First, it discusses the network boundary of the data. Next, the network data
sources and the way of constructing the matrices are presented. Finally, the procedures for
analyzing the data are described.
Network Boundary
For the network analysis of the media industry, it is necessary to delimit the boundaries of
the network, selecting which actors and types of relationships should be included in this study
(Laumann, Marsden, & Prensky, 1983). Marsden (1990) suggests three procedural criteria for


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