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A Web of Alliances in the Global Telecommunication Industry
Unformatted Document Text:  Global Telecommunication 20 by the other” (p.621). More importantly, over the last 10 years, some changes in environments such as deregulation and digitization have strongly influence the global linkage structure in the media industries. There are several limitations of this study. First, this study did not focus on interactions between telecommunication and other media firms based on developments in communication technologies. Thus, how Internet and data processing related companies are linked with telecommunication firms within the broader media industries is still an open question. In relation to the above problem, this study did not pay attention to direct interrelationships among the media industries. In reality, it may be possible to observe media convergence or media consolidations through various strategic alliances among different kind of media companies (Chan-Olmsted, 1998; Danowski & Choi, 1998). The second limitation to this research is that, by looking at global media networks at one point in time, only a static analysis was provided. Thus, this paper did not examine changing structures of interorganizational and geographical dispersion networks, excluding dynamics of interorganizational networks. Simply, there remains a need for examining “how networks evolve and change over time” (Nohria, 1992, p.15). In this sense, the time period of study should be expanded. Because, as Giuffre (1999) argues, “present-day status is based on a position within a web of ties and also has embedded within the history of past positions” (p.818). The third limitation of this study is on the measurements of ties between two telecommunication firms. As shown earlier, limited types of ties are used for this study. For example, only strong ties between media companies are employed to analyze interorganizational

Authors: Chon, Bum Soo. and Barnett, George.
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Global Telecommunication 20
by the other” (p.621). More importantly, over the last 10 years, some changes in environments
such as deregulation and digitization have strongly influence the global linkage structure in the
media industries.
There are several limitations of this study. First, this study did not focus on interactions
between telecommunication and other media firms based on developments in communication
technologies. Thus, how Internet and data processing related companies are linked with
telecommunication firms within the broader media industries is still an open question. In relation
to the above problem, this study did not pay attention to direct interrelationships among the
media industries. In reality, it may be possible to observe media convergence or media
consolidations through various strategic alliances among different kind of media companies
(Chan-Olmsted, 1998; Danowski & Choi, 1998).
The second limitation to this research is that, by looking at global media networks at one
point in time, only a static analysis was provided. Thus, this paper did not examine changing
structures of interorganizational and geographical dispersion networks, excluding dynamics of
interorganizational networks. Simply, there remains a need for examining “how networks evolve
and change over time” (Nohria, 1992, p.15). In this sense, the time period of study should be
expanded. Because, as Giuffre (1999) argues, “present-day status is based on a position within a
web of ties and also has embedded within the history of past positions” (p.818).
The third limitation of this study is on the measurements of ties between two
telecommunication firms. As shown earlier, limited types of ties are used for this study. For
example, only strong ties between media companies are employed to analyze interorganizational


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