Author's Keywords: tobacco, adolescents, media literacy, campaigns, health	Convention Submission, Review, and Scheduling! All Academic Convention can help with all of your abstract management needs and many more. Contact us today for a quote! Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p111623_index.html Direct Link: HTML Code:

Pinkleton, Bruce., Austin, Erica., Cohen, Marilyn. and Miller, Autumn. "Media Literacy and Smoking Prevention Among Adolescents: A Year 2 Evaluation" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p111623_index.html>

Pinkleton, B. , Austin, E. , Cohen, M. and Miller, A. , 2003-05-27 "Media Literacy and Smoking Prevention Among Adolescents: A Year 2 Evaluation" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p111623_index.html

Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: A pretest/posttest quasi-experiment (N=723) with control groups was used to evaluate the effectiveness of a media literacy curriculum implemented during 2002 in the state of Washington. The posttest-only analysis, employing a Solomon-Four-Group design, showed that nonsmokers who participated in the curriculum had higher intentions to take action against tobacco use, reflective thinking about the persuasive effects of advertising, perceived realism of ads, perceived similarity of tobacco portrayals, and perceived desirability of tobacco portrayals. This suggests that their awareness of the content in tobacco advertising had been increased, along with their motivations to resist it. Smokers who participated in the media literacy intervention demonstrated greater knowledge, efficacy, intentions to take action, reflective thinking, and perceived realism of tobacco ads. They demonstrated lower levels of identification with media portrayals of smokers, expectancies for tobacco use, and susceptibility to peer influence to use tobacco. This suggests that smokers changed a number of attitudes and beliefs predictive of tobacco use, in addition to a greater motivation to resist tobacco advertising. The results suggest that media literacy has important and somewhat different effects on tobacco users and nonusers, indicating its potential for broad application in health communication campaigns.

Public Health in the European Union:The Ongoing Struggle to Pass Tobacco Control Measures

Tobacco companies� anti-smoking ads and adolescent reactance: Test of a boomerang effect

Effects of Media Control in Shaping People�s Attitudes Towards US: Evidence from Surveys