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Media Literacy and Smoking Prevention Among Adolescents: A Year 2 Evaluation
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Media Literacy
35
Table 4 (Cont.) Posttest Scores on Media Literacy Outcome Measures for Smokers by Group
Perceived Realism of Smokers in Ads F (3,312) = 3.80, p < .05
Pre-post Treatment
6.0
Post-only
Treatment
4.9
Pre-post
Control
4.3
Post-only
Control
5.7
Differences significant for contrast 3 Susceptibility to Peer Influence F (3,318) = 8.93, p < .001
Pre-post Treatment
2.0
Post-only
Treatment
2.5
Pre-post
Control
4.4
Post-only
Control
3.1
Differences significant for contrasts 2 and 3 Note: Contrast 1 tests “Hawthorne effect” of pretest groups versus no-pretest groups; contrast 2 tests treatment versus no treatment; contrast 3 tests treatment versus no treatment for pretest-posttest groups; contrast 4 tests treatment versus no treatment for posttest-only groups. To conserve space, only variables with significant findings are shown.
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| | Authors: Pinkleton, Bruce., Austin, Erica., Cohen, Marilyn. and Miller, Autumn. |
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Media Literacy
35
Table 4 (Cont.)
Posttest Scores on Media Literacy Outcome Measures for Smokers by Group
Perceived Realism of Smokers in Ads F (3,312) = 3.80, p < .05
Pre-post Treatment
6.0
Post-only
Treatment
4.9
Pre-post
Control
4.3
Post-only
Control
5.7
Differences significant for contrast 3
Susceptibility to Peer Influence F (3,318) = 8.93, p < .001
Pre-post Treatment
2.0
Post-only
Treatment
2.5
Pre-post
Control
4.4
Post-only
Control
3.1
Differences significant for contrasts 2 and 3
Note: Contrast 1 tests “Hawthorne effect” of pretest groups versus no-pretest groups; contrast 2
tests treatment versus no treatment; contrast 3 tests treatment versus no treatment for pretest-
posttest groups; contrast 4 tests treatment versus no treatment for posttest-only groups. To
conserve space, only variables with significant findings are shown.
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