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Assessing the Reliability and Validity of the Generalized Ethnocentrism Scale
Unformatted Document Text:  Assessing Reliability 12 harassment against sexual minorities, Wrench and McCroskey (2002) argue that ethnocentrism and homophobia appear to have similar conceptual foundations. In their research Wrench and McCroskey (2002) report that nearly a third of the variance in homophobia scores could be accounted for by its linear relationship with ethnocentrism. In their original article introducing the original GENE scale, Neuliep and McCroskey (1997) presented some preliminary data that provided some initial evidence that the original GENE scale was reliable and valid. Currently, however, no definitive norms have been established for the revised GENE. Hence the goal of this study is to further explore and assess the reliability and the construct and criterion-related validity of the Neuliep and McCroskey (1997) revised GENE scale. Method Participants Participants for his study were 88 undergraduate students enrolled in communication courses at a four year college in the Midwestern United States. The college is located in a metropolitan area with a population of 250,000. Fifty of the participants were female and 38 were male. The average age was 20.3. Design and Procedures The methods and procedures for assessing the scale’s reliability and validity were straightforward and uncomplicated. Participants were asked to complete Neuliep and McCroskey’s revised GENE scale and six additional scales. To assess the GENE’s concurrent

Authors: Neuliep, James W..
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Assessing Reliability
12
harassment against sexual minorities, Wrench and McCroskey (2002) argue that ethnocentrism
and homophobia appear to have similar conceptual foundations. In their research Wrench and
McCroskey (2002) report that nearly a third of the variance in homophobia scores could be
accounted for by its linear relationship with ethnocentrism.
In their original article introducing the original GENE scale, Neuliep and McCroskey
(1997) presented some preliminary data that provided some initial evidence that the original
GENE scale was reliable and valid. Currently, however, no definitive norms have been
established for the revised GENE. Hence the goal of this study is to further explore and assess
the reliability and the construct and criterion-related validity of the Neuliep and McCroskey
(1997) revised GENE scale.
Method
Participants
Participants for his study were 88 undergraduate students enrolled in communication
courses at a four year college in the Midwestern United States. The college is located in a
metropolitan area with a population of 250,000. Fifty of the participants were female and 38
were male. The average age was 20.3.
Design and Procedures
The methods and procedures for assessing the scale’s reliability and validity were
straightforward and uncomplicated. Participants were asked to complete Neuliep and
McCroskey’s revised GENE scale and six additional scales. To assess the GENE’s concurrent


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