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Assessing the Reliability and Validity of the Generalized Ethnocentrism Scale
Unformatted Document Text:  Assessing Reliability 13 validity Gudykunst’s (1998) Ethnocentrism scale was included. To assess the GENE’s predictive validity, two scales were constructed specifically for this study including a Working with Foreigners and Travelling to Other Countries scale. These scales were based on McCroskey and Richmond’s (1989) Generalized Attitude Scale and were composed of six bipolar, seven-step scales (i.e., good-bad, wrong-right, harmful-beneficial, fair-unfair, wise-foolish, negative- positive). For the Travelling to Other Countries scale, participants were asked to indicate their feelings on each of the six bipolar scales about "travelling to other countries." For the Working with Foreigners scale, participants were asked to indicate their feelings on each of the six bipolar scales about "working with foreigners." To assess the GENE’s construct validity, participants completed the Self-Construal Scale (Singelis, 1994), the Adorno et al. (1950) Patriotism scale, and Shimp & Sharma’s (1987) Consumer Ethnocentrism Scale (CETSCALE). With the exception of the Working with Foreigners and the Travelling to Other Countries scales, these scales have been used in past research and have documented reliability estimates. Results Reliability For this study, reliability estimates for each scale, as determined by Cronbach’s alpha were .84 for the revised GENE scale, .67 for the independent and interdependent subscales of the Self-Construal scale, .61 for Gudykunst’s (1998) Ethnocentrism scale, .76 for the Travelling to Other Countries scale, .91 for the Working with Foreigners scale, .94 for the CETSCALE, and .60 for the Patriotism scale.

Authors: Neuliep, James W..
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Assessing Reliability
13
validity Gudykunst’s (1998) Ethnocentrism scale was included. To assess the GENE’s predictive
validity, two scales were constructed specifically for this study including a Working with
Foreigners and Travelling to Other Countries scale. These scales were based on McCroskey and
Richmond’s (1989) Generalized Attitude Scale and were composed of six bipolar, seven-step
scales (i.e., good-bad, wrong-right, harmful-beneficial, fair-unfair, wise-foolish, negative-
positive). For the Travelling to Other Countries scale, participants were asked to indicate their
feelings on each of the six bipolar scales about "travelling to other countries." For the Working
with Foreigners scale, participants were asked to indicate their feelings on each of the six bipolar
scales about "working with foreigners." To assess the GENE’s construct validity, participants
completed the Self-Construal Scale (Singelis, 1994), the Adorno et al. (1950) Patriotism scale,
and Shimp & Sharma’s (1987) Consumer Ethnocentrism Scale (CETSCALE). With the
exception of the Working with Foreigners and the Travelling to Other Countries scales, these
scales have been used in past research and have documented reliability estimates.
Results
Reliability
For this study, reliability estimates for each scale, as determined by Cronbach’s alpha
were .84 for the revised GENE scale, .67 for the independent and interdependent subscales of the
Self-Construal scale, .61 for Gudykunst’s (1998) Ethnocentrism scale, .76 for the Travelling to
Other Countries scale, .91 for the Working with Foreigners scale, .94 for the CETSCALE, and
.60 for the Patriotism scale.


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