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Assessing the Reliability and Validity of the Generalized Ethnocentrism Scale
Unformatted Document Text:  Assessing Reliability 17 scale may or should be theoretically linked to ethnocentrism because it has been closely associated with a collectivistic (i.e., group related) orientation. According to Markus and Kitayama (1991) people with an interdependent self-construal define themselves according to their reference groups. Interdependent self-construal types focus on the role relationships within ingroups. Moreover, people who are group oriented, such as collectivists, tend to make sharp distinctions between ingroups and outgroups (Triandis, 1990). Recent research by Park and Levine (1999) and Levine, Lapinski, Banas, Wong, Hu, Endo, Baum, and Anders (2002), however, suggests that most data have failed to support the hypothesized links between cultural orientations and self-construals. Hence, correlations between the Self-Construal Scale and the revised GENE scale is probably not a good indicator of the revised GENE’s construct validity. In sum, the results of the data presented here, and elsewhere, suggest that the revised GENE scale is a reliable and valid measure of generalized ethnocentrism. To be sure, future research should replicate that which is presented here. In addition, other measures should be introduced to further assess the revised GENE scale’s validity. However, given the generally promising results thus far, it is reasonable to recommend the use of the revised GENE scale in future intercultural communication research.

Authors: Neuliep, James W..
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Assessing Reliability
17
scale may or should be theoretically linked to ethnocentrism because it has been closely
associated with a collectivistic (i.e., group related) orientation. According to Markus and
Kitayama (1991) people with an interdependent self-construal define themselves according to
their reference groups. Interdependent self-construal types focus on the role relationships within
ingroups. Moreover, people who are group oriented, such as collectivists, tend to make sharp
distinctions between ingroups and outgroups (Triandis, 1990). Recent research by Park and
Levine (1999) and Levine, Lapinski, Banas, Wong, Hu, Endo, Baum, and Anders (2002),
however, suggests that most data have failed to support the hypothesized links between cultural
orientations and self-construals. Hence, correlations between the Self-Construal Scale and the
revised GENE scale is probably not a good indicator of the revised GENE’s construct validity.
In sum, the results of the data presented here, and elsewhere, suggest that the revised
GENE scale is a reliable and valid measure of generalized ethnocentrism. To be sure, future
research should replicate that which is presented here. In addition, other measures should be
introduced to further assess the revised GENE scale’s validity. However, given the generally
promising results thus far, it is reasonable to recommend the use of the revised GENE scale in
future intercultural communication research.


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