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Assessing the Reliability and Validity of the Generalized Ethnocentrism Scale
Unformatted Document Text:  Assessing Reliability 6 is, ethnocentrism. They suggested that an individual’s prejudice towards a specific ethnic or racial group is actually a subset of the individual’s collective cognitive system of negative attitudes about different ethnic groups generally. They labeled this type of collective cognitive system ethnocentrism. In addition to their theory of ethnocentric ideology, Adorno et al. (1950) designed and constructed a scale to measure ethnocentrism (i.e., the E scale). The original E scale was a series of 34 Likert like items that were subdivided into three subscales, including the Negro subscale, the minority subscale, and the patriotism subscale. Upon extensive reliability and item analyses, a suggested 20-item final version of the E scale was constructed that included a 6-item Jew subscale, a 6-item Negro subscale, and an 8-item other minority and patriotism subscale. Adorno et al. (1950) treated the combined scores from the three subscales as a global measure of ethnocentrism. Representative items from the Jew subscale included "To end prejudice against Jews, the first step is for Jews to try sincerely to get rid of their harmful and irritating faults," "There may be exceptions, but in general, Jews are pretty much alike," and "I can hardly imagine myself marrying a Jew." Representative items from the Negro subscale include "Negroes have their rights, but it is best to keep them in their own districts and schools and to prevent too much contact with whites," "Negro musicians may sometimes be a good as white musicians, but it is a mistake to have mixed Negro-white bands," and "It would be a mistake to have Negroes for foreman and leaders over whites." Finally, representative items from the other minority and patriotism scale include "Filipinos are all right in their place, but they carry it too far when they dress lavishly and go around with white girls," "Zootsuiters prove that when people of their type

Authors: Neuliep, James W..
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Assessing Reliability
6
is, ethnocentrism. They suggested that an individual’s prejudice towards a specific ethnic or
racial group is actually a subset of the individual’s collective cognitive system of negative
attitudes about different ethnic groups generally. They labeled this type of collective cognitive
system ethnocentrism.
In addition to their theory of ethnocentric ideology, Adorno et al. (1950) designed and
constructed a scale to measure ethnocentrism (i.e., the E scale). The original E scale was a series
of 34 Likert like items that were subdivided into three subscales, including the Negro subscale,
the minority subscale, and the patriotism subscale. Upon extensive reliability and item analyses,
a suggested 20-item final version of the E scale was constructed that included a 6-item Jew
subscale, a 6-item Negro subscale, and an 8-item other minority and patriotism subscale. Adorno
et al. (1950) treated the combined scores from the three subscales as a global measure of
ethnocentrism. Representative items from the Jew subscale included "To end prejudice against
Jews, the first step is for Jews to try sincerely to get rid of their harmful and irritating faults,"
"There may be exceptions, but in general, Jews are pretty much alike," and "I can hardly imagine
myself marrying a Jew." Representative items from the Negro subscale include "Negroes have
their rights, but it is best to keep them in their own districts and schools and to prevent too much
contact with whites," "Negro musicians may sometimes be a good as white musicians, but it is a
mistake to have mixed Negro-white bands," and "It would be a mistake to have Negroes for
foreman and leaders over whites." Finally, representative items from the other minority and
patriotism scale include "Filipinos are all right in their place, but they carry it too far when they
dress lavishly and go around with white girls," "Zootsuiters prove that when people of their type


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