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An Ideological Analysis of the Guerilla Girls' Satirical Poster of a Movie Parody Entitled:

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Abstract:

By examining the Guerilla Girls' parody of a satirical movie poster entitled: "The Birth of Feminism," my research question is how does parody function to exaggerate injustices that are normalized in the entertainment industry as it represents our patriarchal society as a whole? The Guerilla Girls, anonymous feminist art activists, have worked to change the perception held by detractors that feminists do not have a sense of humor. Through the use of parody, the Guerilla Girls have created a movie poster that directs attention to how the institution of Hollywood patronizes and demeans women by exploiting their physical looks and diminishing their accomplishments.
In the paper, I analyze the Guerilla Girls satirical Hollywood movie poster using ideological criticism (Foss, 1996). This method of rhetorical criticism focuses on beliefs and values that are manifest in the artifact. Parody is effectively used in this artifact to make fun of the stereotypes that the movie industry perpetuates. The machinery of perspective by incongruity and the comic frame engenders a form of social criticism that seeks to correct the inadequacies of the present social order through demystification rather than revolution (Burke, 1964). bell hooks writes that "the work of the Guerilla Girls represents a most powerful political union between theory and practice. They set an example for feminists everywhere" (Guerilla Girls, 1999).

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girl (74), guerilla (74), poster (54), women (43), femin (38), demo (32), feminist (31), 2000 (31), birth (30), use (27), movi (27), parodi (25), 2001 (23), incongru (18), hollywood (16), satir (16), equal (16), rhetor (16), social (16), movement (15), actress (14),

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ideological criticism, Guerilla Girls' parody of satirical movie poster, visual communication
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Name: International Communication Association
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MLA Citation:

grisso, Ashley. "An Ideological Analysis of the Guerilla Girls' Satirical Poster of a Movie Parody Entitled:" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p111634_index.html>

APA Citation:

grisso, A. D. , 2003-05-27 "An Ideological Analysis of the Guerilla Girls' Satirical Poster of a Movie Parody Entitled:" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p111634_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: By examining the Guerilla Girls' parody of a satirical movie poster entitled: "The Birth of Feminism," my research question is how does parody function to exaggerate injustices that are normalized in the entertainment industry as it represents our patriarchal society as a whole? The Guerilla Girls, anonymous feminist art activists, have worked to change the perception held by detractors that feminists do not have a sense of humor. Through the use of parody, the Guerilla Girls have created a movie poster that directs attention to how the institution of Hollywood patronizes and demeans women by exploiting their physical looks and diminishing their accomplishments.
In the paper, I analyze the Guerilla Girls satirical Hollywood movie poster using ideological criticism (Foss, 1996). This method of rhetorical criticism focuses on beliefs and values that are manifest in the artifact. Parody is effectively used in this artifact to make fun of the stereotypes that the movie industry perpetuates. The machinery of perspective by incongruity and the comic frame engenders a form of social criticism that seeks to correct the inadequacies of the present social order through demystification rather than revolution (Burke, 1964). bell hooks writes that "the work of the Guerilla Girls represents a most powerful political union between theory and practice. They set an example for feminists everywhere" (Guerilla Girls, 1999).

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Document Type: .PDF
Page count: 18
Word count: 4684
Text sample:
1 Running head: GUERILLA GIRLS’ "BIRTH OF FEMINISM" POSTER An Ideological Analysis of the Guerilla Girls’ Satirical Poster of a Movie Parody Entitled: "The Birth of Feminism" (Student author) Guerilla Girls’ "Birth of Feminism" Poster 2 An Ideological Analysis of the Guerilla Girls’ Satirical Poster of a Movie Parody Entitled: "The Birth of Feminism" By examining the Guerilla Girls’ parody of a satirical movie poster entitled: "The Birth of Feminism " my research question is how does parody function
http://www.directemeinem.com EQUALITYNOW.com. (2001). http://www.equalitynow.com Gruner C. (1997). The game of humor: A comprehensive theory of why we laugh. New Brunswick NJ: Transaction Publishers. Hollywood.com (2001). http://www.hollywood.com Kaplan E. A. (1997 June) Feminism Aging and Changing Paradigms Roundtable 3. Surfaces (VII.110). Albany: SUNY Stony Brook. Available online http://www.pum.umontreal.ca/revues/surfaces/vol7/kaplan.html Mr.Brown’sMovies.com. (1997). http://www.mr.brown’smovies.com National Women’s Hall of Fame (2001). Available online http://www.greatwomen.org/the_hall.php Zinkhan G. (1994). The use of parody in advertising. Journal of Advertising 23(3) 111-117 Guerilla Girls’ "Birth of Feminism" Poster


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