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An Ideological Analysis of the Guerilla Girls' Satirical Poster of a Movie Parody Entitled:
Unformatted Document Text:  Guerilla Girls’ "Birth of Feminism" Poster 4 further contribute to the study of marginalized, in this case feminist, discourse by examining how strategies of incongruity engender a comic politics of subversion. Description of the Artifact The satirical Hollywood poster that the Guerilla Girls created was originally designed in black and white and featured in The Nation magazine’s special film issue, April 4, 2001. The revised color poster is 22" x 30" (Guerilla Girls.com, 2001). I first saw the poster in reduced form, approximately 4" x 6", in the September/October, 2001 special double edition of Adbusters magazine that is entitled Design Anarchy. Adbusters is a reader-supported magazine created by the non-profit called the Media Foundation, based out of Vancouver, British Columbia, Canada. The magazine boasts a circulation of 85,000, with two-thirds of the readers located in the US. The Media Foundation wants to "advance the new social activist movement of the information age" (Adbusters.org, 2001). The caption that is presented beside the satirical poster introduces the Guerilla Girls and their activism in the 1980s in the art world. It goes on to delineate how this year Guerilla Girls "invaded the Oscars armed with posters, stickers and a few impertinent facts: that no woman has ever won an Oscar for feature film direction . . . and that 94 percent of writing awards have gone to men" (Adbusters, 2001, n. p.). "Women have been trying for years to convince movie studios to make a film about the feminist movement of the ’60s and ’70s" (Adbusters, 2001, n. p.). Says the Guerilla Girls: "They’re lucky Hollywood hasn’t gone for it" (GuerillaGirls.com, 2001, original italics). The poster has a yellow background with black lettering and features three scantily clad actresses—Pamela Anderson, Halle Berry, and Catherine Zeta-Jones—in the center. At the top in cursive script "A major Hollywood Studio Presents" announces the parody (Adbusters, 2001, n. p.). "The Birth of Feminism" appears in large block letters outlined with red artfully placed

Authors: grisso, Ashley.
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Guerilla Girls’ "Birth of Feminism" Poster 4
further contribute to the study of marginalized, in this case feminist, discourse by examining how
strategies of incongruity engender a comic politics of subversion.
Description of the Artifact
The satirical Hollywood poster that the Guerilla Girls created was originally designed in
black and white and featured in The Nation magazine’s special film issue, April 4, 2001. The
revised color poster is 22" x 30" (Guerilla Girls.com, 2001). I first saw the poster in reduced
form, approximately 4" x 6", in the September/October, 2001 special double edition of Adbusters
magazine that is entitled Design Anarchy. Adbusters is a reader-supported magazine created by
the non-profit called the Media Foundation, based out of Vancouver, British Columbia, Canada.
The magazine boasts a circulation of 85,000, with two-thirds of the readers located in the US.
The Media Foundation wants to "advance the new social activist movement of the information
age" (Adbusters.org, 2001).
The caption that is presented beside the satirical poster introduces the Guerilla Girls and
their activism in the 1980s in the art world. It goes on to delineate how this year Guerilla Girls
"invaded the Oscars armed with posters, stickers and a few impertinent facts: that no woman has
ever won an Oscar for feature film direction . . . and that 94 percent of writing awards have gone
to men" (Adbusters, 2001, n. p.). "Women have been trying for years to convince movie studios
to make a film about the feminist movement of the ’60s and ’70s" (Adbusters, 2001, n. p.). Says
the Guerilla Girls: "They’re lucky Hollywood hasn’t gone for it" (GuerillaGirls.com, 2001,
original italics).
The poster has a yellow background with black lettering and features three scantily clad
actresses—Pamela Anderson, Halle Berry, and Catherine Zeta-Jones—in the center. At the top in
cursive script "A major Hollywood Studio Presents" announces the parody (Adbusters, 2001, n.
p.). "The Birth of Feminism" appears in large block letters outlined with red artfully placed


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