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An Ideological Analysis of the Guerilla Girls' Satirical Poster of a Movie Parody Entitled:
Unformatted Document Text:  Guerilla Girls’ "Birth of Feminism" Poster 7 ways that deconstruct dominant understandings of both terms through the use of parody (Demo, 2000). Parody is often used in advertising. Parody in advertising is defined as an artistic work that broadly mimics an author’s or institution’s characteristic style and holds it up to ridicule (Zinkhan, 1994). The Guerilla Girls created a movie poster, which is a parody of an advertisement that borrows directly from the entertainment industry to meet the group’s comedic and ideological ends. According to Zinkhan (1993), an advertising scholar, the act of borrowing is an important part of a creative endeavor. More importantly, for a parody to be successful, the audience must readily recognize the original work that is being mocked and that work must be deeply ingrained in the culture (Zinkhan, 1993). The Guerilla Girls’ poster closely resembles an actual movie poster and those familiar with the genre will quickly recognize it as such. The parodies that I uncover that are embodied in the movie poster include deeply ingrained codes and conventions of the movie business and sexual stereotypes. I will specifically explore the title of the movie "The Birth of Feminism," as well as the stars and supporting players. I will analyze the socio-political importance of including the primary actresses passively holding a banner demanding equality now! And, I will examine the famous entertainment industry players that the Guerilla Girls chose to represent the institution of Hollywood and the significance of the choices. "The Birth of Feminism" On the poster, the grouping of words that is larger than any other is the title, the birth of feminism. The implication embedded in the title is that Steinem, Kennedy, and Abzug were/are the mothers of the second wave feminist movement. By reducing a revolutionary socio-political movement down to the personalities of three individuals nullifies the threat to the dominant hegemony of white supremacist male patriarchy. Crediting the women mentioned on the poster with birthing feminism also reinforces the notion that women are mothers and nurturers, that

Authors: grisso, Ashley.
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Guerilla Girls’ "Birth of Feminism" Poster 7
ways that deconstruct dominant understandings of both terms through the use of parody (Demo,
2000).
Parody is often used in advertising. Parody in advertising is defined as an artistic work
that broadly mimics an author’s or institution’s characteristic style and holds it up to ridicule
(Zinkhan, 1994). The Guerilla Girls created a movie poster, which is a parody of an
advertisement that borrows directly from the entertainment industry to meet the group’s comedic
and ideological ends. According to Zinkhan (1993), an advertising scholar, the act of borrowing
is an important part of a creative endeavor. More importantly, for a parody to be successful, the
audience must readily recognize the original work that is being mocked and that work must be
deeply ingrained in the culture (Zinkhan, 1993). The Guerilla Girls’ poster closely resembles an
actual movie poster and those familiar with the genre will quickly recognize it as such. The
parodies that I uncover that are embodied in the movie poster include deeply ingrained codes and
conventions of the movie business and sexual stereotypes. I will specifically explore the title of
the movie "The Birth of Feminism," as well as the stars and supporting players. I will analyze the
socio-political importance of including the primary actresses passively holding a banner
demanding equality now! And, I will examine the famous entertainment industry players that the
Guerilla Girls chose to represent the institution of Hollywood and the significance of the choices.
"The Birth of Feminism"
On the poster, the grouping of words that is larger than any other is the title, the birth of
feminism. The implication embedded in the title is that Steinem, Kennedy, and Abzug were/are
the mothers of the second wave feminist movement. By reducing a revolutionary socio-political
movement down to the personalities of three individuals nullifies the threat to the dominant
hegemony of white supremacist male patriarchy. Crediting the women mentioned on the poster
with birthing feminism also reinforces the notion that women are mothers and nurturers, that


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