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An Ideological Analysis of the Guerilla Girls' Satirical Poster of a Movie Parody Entitled:
Unformatted Document Text:  Guerilla Girls’ "Birth of Feminism" Poster 8 their biology necessitates appropriate female behavior. It also suggests that the women’s movement is new and not historically connected to those who have worked for women’s liberation and equality for many years. Omitting its history is another way to silence the momentum and trajectory of the feminist movement. Today’s public feminists are not part of the political movements that shaped the 1960s- 70s feminisms. They did not experience the ways in which institutions limited women’s possibilities, because first and second wave feminists have opened society up and created awareness of ways in which women were marginalized and debased (Kaplan, 1997). ’70s feminist movements have produced a situation such that younger women no longer experience so strongly the constraints that gave rise to theories that emerged from activism. Here is where Age matters: Today’s public feminists focus on personal growth and individual achievement, and this masks the larger forces that still oppress the lives of many less fortunate women. Young white middle-class women were not around when such oppressions were painfully in place for their group. They attack academic feminists, because they do not understand how theory or scholarship works. They want a certain kind of activism—one that serves their personal, individual needs (abortion reform; child care), because they do not have any larger institutional or political theory (Kaplan, 1997). They do not see a need to think about other communities of women or to work for needs other than those of their own group (Kaplan, 1997). This generation gap is illustrated in the Guerilla Girls' movie poster. The poster draws attention to the foremothers of the Women's Liberation Movement, while using young recognizable actresses to execute the parody. There is much more to be learned than meets the eye, but the visual representation may provoke a thinking process for those who are not usually accustomed to thinking about feminisms.

Authors: grisso, Ashley.
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Guerilla Girls’ "Birth of Feminism" Poster 8
their biology necessitates appropriate female behavior. It also suggests that the women’s
movement is new and not historically connected to those who have worked for women’s
liberation and equality for many years. Omitting its history is another way to silence the
momentum and trajectory of the feminist movement.
Today’s public feminists are not part of the political movements that shaped the 1960s-
70s feminisms. They did not experience the ways in which institutions limited women’s
possibilities, because first and second wave feminists have opened society up and created
awareness of ways in which women were marginalized and debased (Kaplan, 1997). ’70s
feminist movements have produced a situation such that younger women no longer experience so
strongly the constraints that gave rise to theories that emerged from activism. Here is where Age
matters: Today’s public feminists focus on personal growth and individual achievement, and this
masks the larger forces that still oppress the lives of many less fortunate women. Young white
middle-class women were not around when such oppressions were painfully in place for their
group. They attack academic feminists, because they do not understand how theory or
scholarship works. They want a certain kind of activism—one that serves their personal,
individual needs (abortion reform; child care), because they do not have any larger institutional
or political theory (Kaplan, 1997). They do not see a need to think about other communities of
women or to work for needs other than those of their own group (Kaplan, 1997). This generation
gap is illustrated in the Guerilla Girls' movie poster. The poster draws attention to the
foremothers of the Women's Liberation Movement, while using young recognizable actresses to
execute the parody. There is much more to be learned than meets the eye, but the visual
representation may provoke a thinking process for those who are not usually accustomed to
thinking about feminisms.


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