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Getting Viewers to the Screen: The Role of Sexual and Violent Images in Movie Previews on Viewers’ Anticipated Perceptions and Enjoyment of Motion Pictures

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Abstract:

An experiment was conducted to explore the contributions of sexual and violent images contained in a movie preview for an action/thriller on viewers’ anticipated perceptions of the previewed film. The results showed that sexual and violent images increased anticipations that the film would contain sex and violence respectively, with these perceptions associated with greater anticipated suspense and greater anticipated enjoyment. In addition, for male participants, the presence of violence in the movie preview resulted in more unfavorable perceptions of a competing movie trailer shown in the same setting. These results are discussed in terms of viewers’ responses to media images of sexuality and violence per se, and the importance of these portrayals in the marketing of motion pictures.

Most Common Document Word Stems:

violenc (123), anticip (94), sexual (89), viewer (84), movi (76), enjoy (69), preview (63), sex (54), trailer (52), film (41), video (38), research (35), percept (35), violent (34), screen (34), imag (32), studi (32), get (31), effect (31), suspens (30), particip (30),

Author's Keywords:

media violence, media promotion, media and sexuality
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Name: International Communication Association
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MLA Citation:

Oliver, Mary., Kalyanaraman, Sriram., Ramasubramanian, Srividya. and Mahood, Chad. "Getting Viewers to the Screen: The Role of Sexual and Violent Images in Movie Previews on Viewers’ Anticipated Perceptions and Enjoyment of Motion Pictures" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p111644_index.html>

APA Citation:

Oliver, M. , Kalyanaraman, S. , Ramasubramanian, S. and Mahood, C. , 2003-05-27 "Getting Viewers to the Screen: The Role of Sexual and Violent Images in Movie Previews on Viewers’ Anticipated Perceptions and Enjoyment of Motion Pictures" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p111644_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: An experiment was conducted to explore the contributions of sexual and violent images contained in a movie preview for an action/thriller on viewers’ anticipated perceptions of the previewed film. The results showed that sexual and violent images increased anticipations that the film would contain sex and violence respectively, with these perceptions associated with greater anticipated suspense and greater anticipated enjoyment. In addition, for male participants, the presence of violence in the movie preview resulted in more unfavorable perceptions of a competing movie trailer shown in the same setting. These results are discussed in terms of viewers’ responses to media images of sexuality and violence per se, and the importance of these portrayals in the marketing of motion pictures.

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Document Type: .PDF
Page count: 28
Word count: 6515
Text sample:
Getting Viewers to the Screen 1 Getting Viewers to the Screen: The Role of Sexual and Violent Images in Movie Previews on Viewers’ Anticipated Perceptions and Enjoyment of Motion Pictures Abstract An experiment was conducted to explore the contributions of sexual and violent images contained in a movie preview for an action/thriller on viewers’ anticipated perceptions of the previewed film. The results showed that sexual and violent images increased anticipations that the film would contain sex and violence respectively
explorations (pp. 199-231). Mahwah NJ: Lawrence Erlbaum. Getting Viewers to the Screen 27 Zillmann D. (2000). The coming of media entertainment. In D. Zillman & P. Vorderer (Eds.) Media entertainment: The psychology of its appeal (pp. 1-20). Mahwah NJ: Lawrence Erlbaum. Zillmann D. & Mundorf N. (1987). Image effects in the appreciation of video rock. Communication Research 14 316-334. Getting Viewers to the Screen 28 Footnotes 1 Data for six females and one male were excluded from the sample


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