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For whom is a picture worth a thousand words? How does the visualizing cognitive style affect processing of news photos?

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Abstract:

A study was conducted to the relationship of visualizing and verbalizing cognitive styles and the processing of news photographs. First, a mediation model was tested that predicted that attention mediates the relationship between visualizing and photo memory. Second, the relationship between cognitive styles and perceptions was examined. Both visualizing and attention predict memory, but the former does not work through the latter. Further, high visualizers perceived the news photos as more interesting and more unified. As expected, a personís verbalizing level did not predict attention to or memory for the new photographs. The results are discussed in terms of visualizerís efficiency in processing visual stimuli.

Most Common Document Word Stems:

visual (180), verbal (89), style (75), photo (72), process (71), news (69), learn (64), cognit (57), attent (52), photograph (51), scale (51), memori (44), recal (38), differ (34), studi (32), examin (31), peopl (31), inform (30), research (29), pictur (27), psycholog (27),

Author's Keywords:

cognitive styles, attention, photojournalism
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Name: International Communication Association
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MLA Citation:

Mendelson, Andrew. "For whom is a picture worth a thousand words? How does the visualizing cognitive style affect processing of news photos?" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p111647_index.html>

APA Citation:

Mendelson, A. L. , 2003-05-27 "For whom is a picture worth a thousand words? How does the visualizing cognitive style affect processing of news photos?" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p111647_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: A study was conducted to the relationship of visualizing and verbalizing cognitive styles and the processing of news photographs. First, a mediation model was tested that predicted that attention mediates the relationship between visualizing and photo memory. Second, the relationship between cognitive styles and perceptions was examined. Both visualizing and attention predict memory, but the former does not work through the latter. Further, high visualizers perceived the news photos as more interesting and more unified. As expected, a personís verbalizing level did not predict attention to or memory for the new photographs. The results are discussed in terms of visualizerís efficiency in processing visual stimuli.

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Document Type: .PDF
Page count: 31
Word count: 7272
Text sample:
For whom is a picture worth a thousand words? How does the visualizing cognitive style affect processing of news photos? October 31 2002 A paper submitted to Visual Communication Division International Communication Association for the 2003 Annual Conference San Diego Processing of news photos For whom is a picture worth a thousand words? How does the visualizing cognitive style affect processing of news photos? Abstract A study was conducted to examine the role visualizing (and indirectly verbalizing) cognitive styles
30 Processing of news photos Figure 3: Proposed interaction model of visual/verbal cognitive styles and task type on learning Verbalizing Style Cognitive Style Visualizing Style Verbal learning/ memory Visual learning/ memory Verbal learning Task Type task Visual learning task 31


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