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For whom is a picture worth a thousand words? How does the visualizing cognitive style affect processing of news photos?
Unformatted Document Text:  Processing of news photos 13 Procedures After filling out a consent form, participants were told that they would be viewing a slide show of news photographs. They could view each photo for as long as you like. They were instructed to advance to the next photograph by pressing the space bar; they could not return to previous photographs. When all 36 photographs had been viewed, participants were given the questionnaire. After completing the questionnaire, participants were debriefed and thanked. The entire study lasted approximately 30 minutes. Display and recording apparatus The photographs were displayed on a 17-inch monitor attached to a Macintosh PowerPC 8100 using Cedrus SuperLab software. This software presented the photographs in a random order and recorded the viewing time (in milliseconds). Results Thirty-nine undergraduates from a large Midwestern university participated in the study in exchange for extra-credit. Visualizer and verbalizer scales: The visualizer and verbalizer scales are each based on 10 items developed by Kirby et al. (1988). Cronbach’s alpha was calculated for each of these scales using all ten questions. Neither scale produced a satisfactory level of reliability and unreliable items were removed. The final verbalizer scale (alpha = .67) contained six items and could range from 6 to 42 (actual range 20 to 42; m = 34, sd = 4.45), with a higher score indicating a greater preference for verbal learning. Five items were used to form the visualizer scale (alpha = .66), which could range from 5 to 35 (actual range 19 to 35; m = 28.03 sd = 4.34),

Authors: Mendelson, Andrew.
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Processing of news photos
13
Procedures
After filling out a consent form, participants were told that they would be viewing a slide
show of news photographs. They could view each photo for as long as you like. They were
instructed to advance to the next photograph by pressing the space bar; they could not return to
previous photographs. When all 36 photographs had been viewed, participants were given the
questionnaire. After completing the questionnaire, participants were debriefed and thanked. The
entire study lasted approximately 30 minutes.
Display and recording apparatus
The photographs were displayed on a 17-inch monitor attached to a Macintosh PowerPC
8100 using Cedrus SuperLab software. This software presented the photographs in a random
order and recorded the viewing time (in milliseconds).
Results
Thirty-nine undergraduates from a large Midwestern university participated in the study
in exchange for extra-credit.
Visualizer and verbalizer scales: The visualizer and verbalizer scales are each based on
10 items developed by Kirby et al. (1988). Cronbach’s alpha was calculated for each of these
scales using all ten questions. Neither scale produced a satisfactory level of reliability and
unreliable items were removed. The final verbalizer scale (alpha = .67) contained six items and
could range from 6 to 42 (actual range 20 to 42; m = 34, sd = 4.45), with a higher score
indicating a greater preference for verbal learning. Five items were used to form the visualizer
scale (alpha = .66), which could range from 5 to 35 (actual range 19 to 35; m = 28.03 sd = 4.34),


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