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For whom is a picture worth a thousand words? How does the visualizing cognitive style affect processing of news photos?
Unformatted Document Text:  Processing of news photos 2 For whom is a picture worth a thousand words? How does the visualizing cognitive style affect processing of news photos? Abstract A study was conducted to examine the role visualizing (and, indirectly, verbalizing) cognitive styles play in the processing of news photographs. First, a mediation model was tested that predicted that attention mediates the relationship between visualizing and photo memory. Second, the relationship between cognitive styles and perceptions was examined. Both visualizing and attention predict memory, but the former does not work through the latter. Further, high visualizers perceived the news photos as more interesting and more unified. As expected, a person’s verbalizing level did not predict attention to or memory for the new photographs. The results are discussed in terms of visualizer’s efficiency in processing visual stimuli. Keywords: Cognitive styles, visual communication, photography.

Authors: Mendelson, Andrew.
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Processing of news photos
2
For whom is a picture worth a thousand words?
How does the visualizing cognitive style affect processing of news photos?
Abstract
A study was conducted to examine the role visualizing (and, indirectly, verbalizing) cognitive
styles play in the processing of news photographs. First, a mediation model was tested that
predicted that attention mediates the relationship between visualizing and photo memory.
Second, the relationship between cognitive styles and perceptions was examined. Both
visualizing and attention predict memory, but the former does not work through the latter.
Further, high visualizers perceived the news photos as more interesting and more unified. As
expected, a
person’s verbalizing level did not predict attention to or memory for the new
photographs. The results are discussed in terms of visualizer’s efficiency in processing visual
stimuli.
Keywords: Cognitive styles, visual communication, photography.


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