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For whom is a picture worth a thousand words? How does the visualizing cognitive style affect processing of news photos?
Unformatted Document Text:  Processing of news photos 20 Cognitive styles give media researchers a new way of looking at individual differences, beyond just demographics and psychographics. This research begins to expand our understanding of how people’s internal cognitive processes interact with mediated messages. This will put media professionals in a position to expand on Lesser’s (1971) advice: : “We must discover how to adjust and adapt instructional strategies . . . to the differences we have identified among students” (p. 530).

Authors: Mendelson, Andrew.
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Processing of news photos
20
Cognitive styles give media researchers a new way of looking at individual differences,
beyond just demographics and psychographics. This research begins to expand our
understanding of how people’s internal cognitive processes interact with mediated messages.
This will put media professionals in a position to expand on Lesser’s (1971) advice: : “We must
discover how to adjust and adapt instructional strategies . . . to the differences we have identified
among students” (p. 530).


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