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For whom is a picture worth a thousand words? How does the visualizing cognitive style affect processing of news photos?
Unformatted Document Text:  Processing of news photos 27 Table 1a: Hierarchical regression results for attention and memory DVs> Viewing time Photo recall IV sets β Step R 2 β Step R 2 Step 1: Income -.158 .049 -.117 .005 Age -.166 .023 Gender -131 -.077 Step 2: Visualizers scale 1.177 .045 2.346 .150* Verbalizer scale .998 1.699 Step 3: Interaction between visualizer & verbalizer -1.264 .010 -2.520 .039 2 Total R 2 0.104 0.193 1 Beta’s are from the final model 2 Column may not add to total due to rounding *alpha < .05

Authors: Mendelson, Andrew.
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background image
Processing of news photos
27
Table 1a: Hierarchical regression results for attention and memory
DVs> Viewing
time
Photo recall
IV sets
β
Step
R
2
β
Step
R
2
Step 1: Income -.158
.049 -.117
.005
Age -.166
.023
Gender
-131
-.077
Step 2: Visualizers scale
1.177
.045 2.346 .150*
Verbalizer scale
.998
1.699
Step 3: Interaction between
visualizer &
verbalizer
-1.264
.010 -2.520
.039
2
Total R
2
0.104
0.193
1
Beta’s are from the final model
2
Column may not add to total due to rounding
*alpha < .05


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