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For whom is a picture worth a thousand words? How does the visualizing cognitive style affect processing of news photos?
Unformatted Document Text:  Processing of news photos 28 Table 1b: Hierarchical regression results for memory, controlling for viewing time DV> Photo recall IV sets β Step R 2 Step 1: Income -.067 .005 Age .076 Gender -.118 Step 2: Viewing time .317 .141* Step 3: Visualizers scale 1.973 .110* Verbalizer scale 1.383 Step 4: Interaction between visualizer & verbalizer -2.119 .027 2 Total R 2 0.283 1 Beta’s are from the final model 2 Column may not add to total due to rounding *alpha < .05

Authors: Mendelson, Andrew.
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background image
Processing of news photos
28
Table 1b: Hierarchical regression results for memory, controlling for viewing time
DV> Photo recall
IV sets
β
Step
R
2
Step 1: Income -.067
.005
Age .076
Gender
-.118
Step 2: Viewing time
.317 .141*
Step 3: Visualizers scale
1.973 .110*
Verbalizer scale
1.383
Step 4: Interaction between
visualizer &
verbalizer
-2.119
.027
2
Total R
2
0.283
1
Beta’s are from the final model
2
Column may not add to total due to rounding
*alpha < .05


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