All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

For whom is a picture worth a thousand words? How does the visualizing cognitive style affect processing of news photos?
Unformatted Document Text:  Processing of news photos 7 In a study by Mendelson and Thorson (1997), high verbalizers recalled more about news stories and, surprisingly, news photos than low verbalizers. Further, high verbalizers recalled less about the stories when a photo accompanied the stories, while low verbalizers recalled more in the same circumstances. Not only did photos not aid the high verbalizers group, they actually damaged memory, presumably through distraction. A person’s visualizing level made no difference in processing newspaper content, only a person’s verbalizing did. 3 Two possible explanations for the lack of effects for the visualizer variable are that the scale did not validly measure the concept of visualizing or the fact that in a newspaper reading situation, photographs are not seen as an important source of information and therefore people who prefer to learn from visuals have no advantage. Certainly, it has been argued that most photographs in newspapers are highly conventional in content (Hagaman, 1996; Hall, 1973), offering little information beyond the topic of the story. Attention as a mediator of memory The research into visualizing and verbalizing cognitive styles has examined the effect of the styles on learning and memory. The process or mechanism beneath these effects has not been examined. Do people high in visualizing simply organize the visual material better in memory, while people high in verbalizing do the same with verbal material? Or do people high in visualizing pay more attention to and spend more time looking at pictures, while high and low verbalizers do not differ in the amount of time spent with photos? This study seeks to determine whether attention is a mediator between cognitive styles and memory (Baron & Kenny, 1986). There is good reason to believe that attention plays a key role in memory. While it is true that memory encoding can take place automatically, explicit, direct recall of stored material is 3 Visualizing and verbalizing was measured using Kirby, et al.’s (1988) scale.

Authors: Mendelson, Andrew.
first   previous   Page 7 of 31   next   last



background image
Processing of news photos
7
In a study by Mendelson and Thorson (1997), high verbalizers recalled more about news
stories and, surprisingly, news photos than low verbalizers. Further, high verbalizers recalled
less about the stories when a photo accompanied the stories, while low verbalizers recalled more
in the same circumstances. Not only did photos not aid the high verbalizers group, they actually
damaged memory, presumably through distraction. A person’s visualizing level made no
difference in processing newspaper content, only a person’s verbalizing did.
3
Two possible
explanations for the lack of effects for the visualizer variable are that the scale did not validly
measure the concept of visualizing or the fact that in a newspaper reading situation, photographs
are not seen as an important source of information and therefore people who prefer to learn from
visuals have no advantage. Certainly, it has been argued that most photographs in newspapers
are highly conventional in content (Hagaman, 1996; Hall, 1973), offering little information
beyond the topic of the story.
Attention as a mediator of memory
The research into visualizing and verbalizing cognitive styles has examined the effect of
the styles on learning and memory. The process or mechanism beneath these effects has not
been examined. Do people high in visualizing simply organize the visual material better in
memory, while people high in verbalizing do the same with verbal material? Or do people high
in visualizing pay more attention to and spend more time looking at pictures, while high and low
verbalizers do not differ in the amount of time spent with photos? This study seeks to determine
whether attention is a mediator between cognitive styles and memory (Baron & Kenny, 1986).
There is good reason to believe that attention plays a key role in memory. While it is true
that memory encoding can take place automatically, explicit, direct recall of stored material is
3
Visualizing and verbalizing was measured using Kirby, et al.’s (1988) scale.


Convention
Convention is an application service for managing large or small academic conferences, annual meetings, and other types of events!
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 7 of 31   next   last

©2012 All Academic, Inc.