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Bridging Offline and Online Community: Toward A Networked Community Communication Model
Unformatted Document Text:  Bridging Offline and Online Community G XW community may virtually lose its nature which eventually leads to the decline of the public, social capital, civic membership, and political participation (Bellah et al., 1996). In order to solve these problems, Robert E. Park stressed the role of communication and communication media in the community structure. 2 Community and Mass Communication in Robert E. Park In studying the urban ecology of community, the Chicago School sociologists attempted to link community studies and communication problems. Abiding by Dewey’s philosophical thought that community (or society) can be integrated by communication, Park (1923, 1929, 1938, 1940/1967) was concerned about the role of newspaper in urban community structure. In Park’s studies of community, communication is a central concept, because he believed community was created and transmitted by communication, and communication is a medium of social interaction, social integration, and social control (Frazier & Gaziano, 1979). In particular, mass media such as newspapers may play a role in stabilizing the society as demonstrated in the following statements (Park, 1925). Society is made up of independent, locomoting individuals…..Locomotion defines the very nature of society. But, in order that there may be permanence and progress in society, the individuals who compose it must be located; there must be located for one thing, in order to maintain communication, for it is only through communication that the moving equilibrium which we call society can be maintained…(italic mine) [All of] the extraordinary means of communication that characterize modern society -the newspaper, the radio, and the telephone-are merely devices for preserving this permanence of location and of function in the social group, in connection with the greatest possible mobility and freedom of its members (p. 159). 2 In this vein, as one of the democratic communitarians, Dewey (1927) argues that we need ‘community-based communication’ in order to approach to “The Good Society,” in terms of Bellah and his colleagues (1996) or “Great Community” in terms of Dewey (1927). There are some points we may consider the community-based community. First, we will try to understand the definition and role of the public in community-based communication, and consider the possibility of the public media to realize it. Second, in considering Tocqueville’s (1969) observations, we need understand the relations among individualism, a variety of association, and large society, which together sustain community. Third, we may find the possibility of deliberative democracy through the public discussion in community-based communication.

Authors: Nah, Seungahn.
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Bridging Offline and Online Community
G
XW
community may virtually lose its nature which eventually leads to the decline of the public,
social capital, civic membership, and political participation (Bellah et al., 1996). In order to
solve these problems, Robert E. Park stressed the role of communication and communication
media in the community structure.
2
Community and Mass Communication in Robert E. Park
In studying the urban ecology of community, the Chicago School sociologists
attempted to link community studies and communication problems. Abiding by Dewey’s
philosophical thought that community (or society) can be integrated by communication, Park
(1923, 1929, 1938, 1940/1967) was concerned about the role of newspaper in urban
community structure. In Park’s studies of community, communication is a central concept,
because he believed community was created and transmitted by communication, and
communication is a medium of social interaction, social integration, and social control (Frazier
& Gaziano, 1979). In particular, mass media such as newspapers may play a role in
stabilizing the society as demonstrated in the following statements (Park, 1925).
Society is made up of independent, locomoting individuals…..Locomotion defines
the very nature of society. But, in order that there may be permanence and progress
in society, the individuals who compose it must be located; there must be located for
one thing, in order to maintain communication, for it is only through communication
that the moving equilibrium which we call society can be maintained…(italic mine)
[All of] the extraordinary means of communication that characterize modern
society -the newspaper, the radio, and the telephone-are merely devices for preserving
this permanence of location and of function in the social group, in connection with the
greatest possible mobility and freedom of its members (p. 159).
2
In this vein, as one of the democratic communitarians, Dewey (1927) argues that we need
‘community-based communication’ in order to approach to “The Good Society,” in terms of Bellah and
his colleagues (1996) or “Great Community” in terms of Dewey (1927). There are some points we
may consider the community-based community.
First, we will try to understand the definition and role of the public in community-based
communication, and consider the possibility of the public media to realize it. Second, in considering
Tocqueville’s (1969) observations, we need understand the relations among individualism, a variety of
association, and large society, which together sustain community. Third, we may find the possibility
of deliberative democracy through the public discussion in community-based communication.


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