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Bridging Offline and Online Community: Toward A Networked Community Communication Model
Unformatted Document Text:  Bridging Offline and Online Community G XX As a result, to Robert E. Park, news is important factor in understanding public opinion and social control (Park, 1940/1967). He considered news as a form of knowledge in the perspective of knowledge of sociology 3 , in which news evokes public discussion, and public discussion formats the public opinion. Through this process of news media use, public discussion, and formation of public opinion, news media play an important role as an agent of community integration, community controller, and so called, conflict manager in community structure (Frazier &. Gaziano, 1979; Kaniss, 1991, pp. 220-234). In addition, according to Park (1923, 1940/1967), news can be summarized into four types (Frazier & Gaziano, 1979, pp. 21-22): 4 1) “scientific reporting”, which means “reporting should be done in scientific manner,” 2) “news summary”, in which news should be conveyed in a sort of package not in form of simple news, but in form of “news items” by classifying them and by relating them to other events dispersed in time and space,” 3) “human interests story”, which means news attracts people, 4) “fiction”, here, news is understood as a kind of literature. According to this context, Park’s analysis about news and news media help us examine the role of news media between the public and public opinion in community, and predicts the function of news media presented by Lazarsfeld, Merton (Frazier & Gaziano, 1979). In addition, it helps us understand the various characteristics of news (Tuchman, 1972, 1973, 1978). While Robert Park linked community studies to mass communication, community under mass media mediated communication still was understood as a neighborhood or locality- based community. In contrast to this perspective, the public can become imagined community through the mass media mediated space. Imagined community in Mass Media Mediated Communication In contrast to the Chicago School’s studies of community and mass communication, community goes beyond the locally based community. Anderson (1991) tries to comprehend 3 Park proposed two types of Knowledge-“knowledge of” and “knowledge about”. 4 Regarding the nature and classification of news, see Berkowitz (1997).

Authors: Nah, Seungahn.
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Bridging Offline and Online Community
G
XX
As a result, to Robert E. Park, news is important factor in understanding public opinion
and social control (Park, 1940/1967). He considered news as a form of knowledge in the
perspective of knowledge of sociology
3
, in which news evokes public discussion, and public
discussion formats the public opinion. Through this process of news media use, public
discussion, and formation of public opinion, news media play an important role as an agent of
community integration, community controller, and so called, conflict manager in community
structure (Frazier &. Gaziano, 1979; Kaniss, 1991, pp. 220-234).
In addition, according to Park (1923, 1940/1967), news can be summarized into four
types (Frazier & Gaziano, 1979, pp. 21-22):
4
1) “scientific reporting”, which means “reporting
should be done in scientific manner,” 2) “news summary”, in which news should be conveyed
in a sort of package not in form of simple news, but in form of “news items” by classifying
them and by relating them to other events dispersed in time and space,” 3) “human interests
story”, which means news attracts people, 4) “fiction”, here, news is understood as a kind of
literature.
According to this context, Park’s analysis about news and news media help us examine
the role of news media between the public and public opinion in community, and predicts the
function of news media presented by Lazarsfeld, Merton (Frazier & Gaziano, 1979). In
addition, it helps us understand the various characteristics of news (Tuchman, 1972, 1973,
1978). While Robert Park linked community studies to mass communication, community
under mass media mediated communication still was understood as a neighborhood or locality-
based community. In contrast to this perspective, the public can become imagined community
through the mass media mediated space.
Imagined community in Mass Media Mediated Communication
In contrast to the Chicago School’s studies of community and mass communication,
community goes beyond the locally based community. Anderson (1991) tries to comprehend
3
Park proposed two types of Knowledge-“knowledge of” and “knowledge about”.
4
Regarding the nature and classification of news, see Berkowitz (1997).


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