All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Bridging Offline and Online Community: Toward A Networked Community Communication Model
Unformatted Document Text:  Bridging Offline and Online Community G XZ sociologists have tried to overcome the problems created by studying the structure and agent in the theoretical and methodological context. Second, this model suggests a useful empirical framework analyzing the position of media within community with a variety of qualitative and quantitative methodologies. Thus, this framework might reduce the high level of abstractness in studying the relationship between the media and society (or community). As a result, the most important point between the debates over the role of media depends on what media can play for “the good society”. In this vein, some conditions are necessary for the democratic society in the relations among power structure, market, and media. First, we need an ‘alternative public sphere’ which can create a media realm free from the political power structure and market mechanism. 7 This idea mainly depends on Altschull’s (1984, 1995) assertion that the media as an agent of the power elite is influenced heavily by the dynamics of power struggles among the different elite organizations, and as some critics have suggested (McManus, 1994; Bennett, 1996; Schoemaker & Reese, 1996), the market-driven media. Second, we need an ‘active civil society’ which can create the citizenship, the active public, and therefore construct solidarity among a community. This idea partly depends on the assertion of Bellah and his colleagues’ (1996) argument that due to political power and market constraints, community may actually be broken down, which eventually leads to the decline of civic participation in community. I have discussed community studies in face to face and mass communication environments. Unlike these communications patterns, the advent of CMC and formation of new electronic space requires a new viewpoint about community. That is to say, community in virtual space goes beyond the locally based realm and limited time frame. In addition, community becomes expanded from a fragmented group or organizational community to a global community level. 7 Downing (1996) criticized the "public sphere" concept of Habermas (1962/1989) and expanded on the concept by introducing the idea of an "alternative public sphere". This concept provides an intellectual framework for understanding the characteristics of alternative media and its relationship to the mainstream media such as, what I refer to as, the market and political power-driven

Authors: Nah, Seungahn.
first   previous   Page 13 of 31   next   last



background image
Bridging Offline and Online Community
G
XZ
sociologists have tried to overcome the problems created by studying the structure and agent in
the theoretical and methodological context. Second, this model suggests a useful empirical
framework analyzing the position of media within community with a variety of qualitative and
quantitative methodologies. Thus, this framework might reduce the high level of abstractness
in studying the relationship between the media and society (or community).
As a result, the most important point between the debates over the role of media
depends on what media can play for “the good society”. In this vein, some conditions are
necessary for the democratic society in the relations among power structure, market, and media.
First, we need an ‘alternative public sphere’ which can create a media realm free from the
political power structure and market mechanism.
7
This idea mainly depends on Altschull’s
(1984, 1995) assertion that the media as an agent of the power elite is influenced heavily by the
dynamics of power struggles among the different elite organizations, and as some critics have
suggested (McManus, 1994; Bennett, 1996; Schoemaker & Reese, 1996), the market-driven
media. Second, we need an ‘active civil society’ which can create the citizenship, the active
public, and therefore construct solidarity among a community. This idea partly depends on
the assertion of Bellah and his colleagues’ (1996) argument that due to political power and
market constraints, community may actually be broken down, which eventually leads to the
decline of civic participation in community.
I have discussed community studies in face to face and mass communication
environments. Unlike these communications patterns, the advent of CMC and formation of
new electronic space requires a new viewpoint about community. That is to say, community
in virtual space goes beyond the locally based realm and limited time frame. In addition,
community becomes expanded from a fragmented group or organizational community to a
global community level.
7
Downing (1996) criticized the "public sphere" concept of Habermas (1962/1989) and
expanded on the concept by introducing the idea of an "alternative public sphere". This concept
provides an intellectual framework for understanding the characteristics of alternative media and its
relationship to the mainstream media such as, what I refer to as, the market and political power-driven


Convention
All Academic Convention can solve the abstract management needs for any association's annual meeting.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 13 of 31   next   last

©2012 All Academic, Inc.