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Bridging Offline and Online Community: Toward A Networked Community Communication Model
Unformatted Document Text:  Bridging Offline and Online Community G X[ Community in Computer-Mediated Communication The advent of computer-mediated communication (CMC) environment leads to a need to redefine the concept of community for the following two main reasons. First, under face to face communication environment, understanding community requries time and space proximity, and localization. In the case of the mass media mediated communication, as Anderson (1991) argues it, time and space have a little role in defining the community. In CMC, however, boundaries and limitations such as synchronousness of time, physical proximity or spatial cohesiveness are no longer necessary in understanding the community (Jones, 1995). Rather, as Harvey (1989) points out, time and space compression is well applied to the CMC environments. Second, community in CMC is more fragmented and specialized. That is, beyond geographic intimacy and psychological solidarity, community is changing toward community of common interests. Community studies in CMC come from not communication media, but community per se. As Calhoun (1998) argues that community first, communication media second, studies between community and communication technology start with community per se, and then look at the role of communication technology within community (pp. 380-381). As a consequence, this means communication media itself do not build community, but people who utilize them create community, and therefore community in CMC is deeply rooted in real community. In this vein, Rheingold (1993) defines the online community, or using his term, ‘virtual community’, by focusing not on communication technology itself, but social relationship as follows. G “Virtual communities are social aggregations that emerge from the Net when enough people carry on those public discussions long enough, with sufficient human feeling, to form webs of personal relationship in cyberspace” (italic mine, p. 5). media.

Authors: Nah, Seungahn.
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Bridging Offline and Online Community
G
X[
Community in Computer-Mediated Communication
The advent of computer-mediated communication (CMC) environment leads to a need
to redefine the concept of community for the following two main reasons. First, under face to
face communication environment, understanding community requries time and space proximity,
and localization. In the case of the mass media mediated communication, as Anderson (1991)
argues it, time and space have a little role in defining the community. In CMC, however,
boundaries and limitations such as synchronousness of time, physical proximity or spatial
cohesiveness are no longer necessary in understanding the community (Jones, 1995). Rather,
as Harvey (1989) points out, time and space compression is well applied to the CMC
environments. Second, community in CMC is more fragmented and specialized. That is,
beyond geographic intimacy and psychological solidarity, community is changing toward
community of common interests.
Community studies in CMC come from not communication media, but community per
se.
As Calhoun (1998) argues that community first, communication media second, studies
between community and communication technology start with community per se, and then
look at the role of communication technology within community (pp. 380-381). As a
consequence, this means communication media itself do not build community, but people who
utilize them create community, and therefore community in CMC is deeply rooted in real
community.
In this vein, Rheingold (1993) defines the online community, or using his term, ‘virtual
community’, by focusing not on communication technology itself, but social relationship as
follows.
G
“Virtual communities are social aggregations that emerge from the Net when
enough people carry on those public discussions long enough, with sufficient
human feeling, to form webs of personal relationship in cyberspace” (italic mine,
p. 5).
media.


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