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Bridging Offline and Online Community: Toward A Networked Community Communication Model
Unformatted Document Text:  Bridging Offline and Online Community G X] By contrast, in computer-mediated communication, people confront the quaternary in which people provide their information potential for reanalysis. Meanwhile, studies of group or organizational communication in CMC has been made in CMC theories (cited in Garton et al., 1997). According to Garton et al.(1997), theories included in group CMC studies are as follows: social influence (Fulk, Schmitz & Steinfield, 1990); social information processing (Fulk, Schmitz & Steinfield, 1987); symbolic interactionism (Trevino, Daft & Lengel, 1990); critical mass (Markus, 1990); and adaptive structuration (Poole & DeSanctis, 1990). These studies are mainly focused on the new social relationship and new communication pattern within a group or organization. 8 Earlier, Weber (1963) criticized the sociological trends, which had explained the loss of community from the perspectives of urbanization, industrialization, and bureaucratization. By showing how close relationships could be sustained at a spatial dispersion, and how that type of community could be built in neighborhoods, professional groups, and organizations, he proposed the possibility of creating, what called, the “community without propinquity” in contrast to community based on the formal relationships, and anonymity within complex structure. Calhoun (1998) evaluated this classic work as an endeavor for suggesting multiple and flexible relationships of relational groupings and as a prediction of ‘time-space distanciation’ (Giddens, 1990). However, Calhoun (1998) asserts that weak points of Weber’s concept of community are as follows: “Community meant no more to Weber than clusters of personal relationships characterized by some common identity and perhaps a bit of emotional warmth. His conceptual framework did not distinguish the sense or feeling of community from its relational structure” (Calhoun, 1998, p. 374). Accordingly, this absence of any sort of community solidarity leads to the problem of analyzing community in CMC (p. 374). By stressing not 8 Online communities go beyond the individual, group, and organizational units. Rather, the global computer network and World Wide Web make the online community a “global village” or global community (Wellman, 1999).

Authors: Nah, Seungahn.
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Bridging Offline and Online Community
G
X]
By contrast, in computer-mediated communication, people confront the quaternary in which
people provide their information potential for reanalysis.
Meanwhile, studies of group or organizational communication in CMC has been made
in CMC theories (cited in Garton et al., 1997). According to Garton et al.(1997), theories
included in group CMC studies are as follows: social influence (Fulk, Schmitz & Steinfield,
1990); social information processing (Fulk, Schmitz & Steinfield, 1987); symbolic
interactionism (Trevino, Daft & Lengel, 1990); critical mass (Markus, 1990); and adaptive
structuration (Poole & DeSanctis, 1990). These studies are mainly focused on the new social
relationship and new communication pattern within a group or organization.
8
Earlier, Weber (1963) criticized the sociological trends, which had explained the loss of
community from the perspectives of urbanization, industrialization, and bureaucratization.
By showing how close relationships could be sustained at a spatial dispersion, and how that
type of community could be built in neighborhoods, professional groups, and organizations, he
proposed the possibility of creating, what called, the “community without propinquity” in
contrast to community based on the formal relationships, and anonymity within complex
structure. Calhoun (1998) evaluated this classic work as an endeavor for suggesting multiple
and flexible relationships of relational groupings and as a prediction of ‘time-space
distanciation’ (Giddens, 1990).
However, Calhoun (1998) asserts that weak points of Weber’s concept of community
are as follows: “Community meant no more to Weber than clusters of personal relationships
characterized by some common identity and perhaps a bit of emotional warmth.
His
conceptual framework did not distinguish the sense or feeling of community from its relational
structure” (Calhoun, 1998, p. 374). Accordingly, this absence of any sort of community
solidarity leads to the problem of analyzing community in CMC (p. 374). By stressing not
8
Online communities go beyond the individual, group, and organizational units. Rather, the
global computer network and World Wide Web make the online community a “global village” or global
community (Wellman, 1999).


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