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Bridging Offline and Online Community: Toward A Networked Community Communication Model
Unformatted Document Text:  Bridging Offline and Online Community G X_ units of community analysis ranging from interpersonal relations to a large-scale social system. Third, it has developed both qualitative and quantitative methodology for describing and explaining how interpersonal network are created and operate in a social structure. In sum, social network analysis includes a time variable - synchronous or asynchronous, a space variable -offline or online, and a unit of analysis -micro or macro. As a result, it helps us to examine the community holistically in social context. Garton et al. (1997) explain the social network as follows: “When a computer network connects people or organizations, it is a social network. Just as a computer network is a set of machines connected by a set of cables, a social network is a set of people (or organizations or other social entities) connected by a set of social relationships, such as friendship, co-working or information exchange” (italic mine). Here, it is noteworthy that the concept of social network includes not just interpersonal relationships, but also networks of social relations. Given that Garton et al. (1997) point out that the studies of CMC heavily rely on the human- computer interaction, person-to-person interaction, and communication within small groups, this concept of social network helps us to analyze community not just on the individual level, but also on the structural level. In this vein, it seems reasonably that that CMC provides two forms of community, personal community and group community or whole networks (Wellman, 1999; Wellman and Gulia, 1999). The distinction between personal communities and group communities is crucial for understanding how community works in contemporary societies, both in online and offline space. Group community is a social network in which people interact with each other and regularly provide sociability and support. Here, people can become a member of a village, a kinship group, a neighborhood, or on-line discussion group such as Usenet newsgroup, BBS discussion group. By contrast, personal community is an individual's network, in which is scattered into intimate or anonymous relationshipS. In addition, as Fisher (1977) pointS out, social network analysis exceeds space and time, which were important analytical factors in the traditional community studies. That is to say,

Authors: Nah, Seungahn.
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Bridging Offline and Online Community
G
X_
units of community analysis ranging from interpersonal relations to a large-scale social system.
Third, it has developed both qualitative and quantitative methodology for describing and
explaining how interpersonal network are created and operate in a social structure. In sum,
social network analysis includes a time variable - synchronous or asynchronous, a space
variable -offline or online, and a unit of analysis -micro or macro. As a result, it helps us to
examine the community holistically in social context.
Garton et al. (1997) explain the social network as follows: “When a computer network
connects people or organizations, it is a social network.
Just as a computer network is a set of
machines connected by a set of cables, a social network is a set of people (or organizations or
other social entities) connected by a set of social relationships, such as friendship, co-working
or information exchange” (italic mine). Here, it is noteworthy that the concept of social
network includes not just interpersonal relationships, but also networks of social relations.
Given that Garton et al. (1997) point out that the studies of CMC heavily rely on the human-
computer interaction, person-to-person interaction, and communication within small groups,
this concept of social network helps us to analyze community not just on the individual level,
but also on the structural level.
In this vein, it seems reasonably that that CMC provides two forms of community,
personal community and group community or whole networks (Wellman, 1999; Wellman and
Gulia, 1999). The distinction between personal communities and group communities is
crucial for understanding how community works in contemporary societies, both in online and
offline space. Group community is a social network in which people interact with each other
and regularly provide sociability and support. Here, people can become a member of a
village, a kinship group, a neighborhood, or on-line discussion group such as Usenet
newsgroup, BBS discussion group. By contrast, personal community is an individual's
network, in which is scattered into intimate or anonymous relationshipS.
In addition, as Fisher (1977) pointS out, social network analysis exceeds space and time,
which were important analytical factors in the traditional community studies. That is to say,


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