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Bridging Offline and Online Community: Toward A Networked Community Communication Model
Unformatted Document Text:  Bridging Offline and Online Community G X` this social network analysis can be applied to explore the online community as well as the offline community. By understanding the theoretical and methodological background, such as concepts, dimensions, variables (or indicators), and measurements (in particular, see Fisher et al., 1977), we can move further toward a network paradigm of community, and explain how community operates between the individual and society. By doing so, social network analysis can be applied to explore online community as well as offline community. 9 A Networked Community Communication Model Social network analysis has some useful implications for understanding the online community as well as offline community. Nonetheless, we need consider the theoretical background of interpersonal relationship and social structure in community. In particular, in regard to solidarity, these theories about personal community ignore solidarity (Friedland, 2001). Many scholars and democratic activists criticize the breakdown of civil society and civic engagement in developing and post-communist countries, while in contrast, they regarded the United States as an example of mature civil society (Putnam, 1995). However, Putnam (1995) attempts to explain the decline of the civil society in the United States with a framework focusing on the concept of “social capital”. According to his definition of social capital, it refers to “features of social organization such as networks, norms, and social trust that facilitate coordination and cooperation for mutual benefit”(p. 67). Simply put, social capital such as participating in national and local elections, attending a public discussion, serving on a committee of some local organizations, working for a political party, and engaging psychologically, has declined even though level of education sharply has increased in the United States. Meanwhile, the structural perspective in community studies has grabbed the attention of many scholars and has evoked some important arguments about the conceptual definition of 9 Wellman (1999) points out the nature of community network as follows: 1) community ties are narrow, specialized relationships, 2) people are sparsely-knit, loosely-bounded, 3) communities have moved out of neighborhoods to be dispersed networks that continue to be supportive and sociable, 4) private intimacy has replaced public sociability, and 5) communities have become domesticated and

Authors: Nah, Seungahn.
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background image
Bridging Offline and Online Community
G
X`
this social network analysis can be applied to explore the online community as well as the
offline community. By understanding the theoretical and methodological background, such as
concepts, dimensions, variables (or indicators), and measurements (in particular, see Fisher et
al., 1977), we can move further toward a network paradigm of community, and explain how
community operates between the individual and society. By doing so, social network analysis
can be applied to explore online community as well as offline community.
9
A Networked Community Communication Model
Social network analysis has some useful implications for understanding the online
community as well as offline community. Nonetheless, we need consider the theoretical
background of interpersonal relationship and social structure in community. In particular, in
regard to solidarity, these theories about personal community ignore solidarity (Friedland,
2001). Many scholars and democratic activists criticize the breakdown of civil society and
civic engagement in developing and post-communist countries, while in contrast, they regarded
the United States as an example of mature civil society (Putnam, 1995).
However, Putnam (1995) attempts to explain the decline of the civil society in the
United States with a framework focusing on the concept of “social capital”. According to his
definition of social capital, it refers to “features of social organization such as networks, norms,
and social trust that facilitate coordination and cooperation for mutual benefit”(p. 67). Simply
put, social capital such as participating in national and local elections, attending a public
discussion, serving on a committee of some local organizations, working for a political party,
and engaging psychologically, has declined even though level of education sharply has
increased in the United States.
Meanwhile, the structural perspective in community studies has grabbed the attention
of many scholars and has evoked some important arguments about the conceptual definition of
9 Wellman (1999) points out the nature of community network as follows: 1) community ties
are narrow, specialized relationships, 2) people are sparsely-knit, loosely-bounded, 3) communities have
moved out of neighborhoods to be dispersed networks that continue to be supportive and sociable, 4)
private intimacy has replaced public sociability, and 5) communities have become domesticated and


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