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Bridging Offline and Online Community: Toward A Networked Community Communication Model
Unformatted Document Text:  Bridging Offline and Online Community G YX modus operandi of community-based communication from the macro and micro perspective. By adding some network structures such as political power and market in structural dimension to address the limitations of the social network approach, social network analysis helps us to understand community in the structural dimension. Based on these long discussions, here I propose a networked community communication model in order to examine the community phenomena holistically. By accepting the important points discussed in traditional, modern, and post-modern community studies, this model links those discussions with the social network approach. Also, by addressing some of the limitations of social network analysis, this model attempts to integrate ongoing community studies. Therefore, a networked community communication model represents the integration of the discussion of community studies in the different communication patterns and social contexts (see table). The table can be read vertically as specific social contexts within each communication patterns. In each row, according to the communication pattern, different social contexts are shown. The table can be read horizontally to trace the different communication patterns within each social context. In the columns, three communication patterns, face to face, mass media mediated, and CMC are integrated into the ‘networked communication’ along with social context. This model as a whole is an integrated and networked in that it attempts to include all kinds of communication patterns and link physical or imagined community to online community and vice versa. This model also is a holistic approach because it includes the social relationships within each social structure and all types of networks ranging from interpersonal to global. I will briefly explain how in this model each social context within different communication pattern is integrated into the social context within networked communication. First, “time and space” are important factors in understanding offline and online communities, because the advent of CMC has changed the definition of time and space. According to different definitions of time and space, community also can be understood at

Authors: Nah, Seungahn.
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Bridging Offline and Online Community
G
YX
modus operandi of community-based communication from the macro and micro perspective.
By adding some network structures such as political power and market in structural
dimension to address the limitations of the social network approach, social network analysis
helps us to understand community in the structural dimension. Based on these long
discussions, here I propose a networked community communication model in order to examine
the community phenomena holistically. By accepting the important points discussed in
traditional, modern, and post-modern community studies, this model links those discussions
with the social network approach. Also, by addressing some of the limitations of social
network analysis, this model attempts to integrate ongoing community studies.
Therefore, a networked community communication model represents the integration of
the discussion of community studies in the different communication patterns and social
contexts (see table). The table can be read vertically as specific social contexts within each
communication patterns. In each row, according to the communication pattern, different
social contexts are shown. The table can be read horizontally to trace the different
communication patterns within each social context. In the columns, three communication
patterns, face to face, mass media mediated, and CMC are integrated into the ‘networked
communication’ along with social context.
This model as a whole is an integrated and networked in that it attempts to include all
kinds of communication patterns and link physical or imagined community to online
community and vice versa. This model also is a holistic approach because it includes the
social relationships within each social structure and all types of networks ranging from
interpersonal to global. I will briefly explain how in this model each social context within
different communication pattern is integrated into the social context within networked
communication.
First, “time and space” are important factors in understanding offline and online
communities, because the advent of CMC has changed the definition of time and space.
According to different definitions of time and space, community also can be understood at


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